Not Fishy At All – The Visual Identity Of Ryby z Ustki

Surfing the internet, we came across Jarek Michalski, a young Polish graphic designer, and his diploma thesis project: the design of the visual identity for Ryby z Ustki, an authentic fish and chips shop in Warsaw. We were immediately intrigued by the simplicity and unpretentiousness of the design and the cool typeface.

Ryby z Ustki means Fish from Ustka, a town on the south coasts of the Baltic Sea popular for its fishing port. As the name suggests, the fish at Ryby z Ustki is not imported from overseas but freshly caught from the Polish sea coast. According to the designer, the idea for the project was just as simple as its name.Ryby z Ustki_Jarek Michalski (2) Ryby z Ustki_Jarek Michalski (8)

In order to emphasize the sincerity and simplicity of the place located at the back of Hala Mirowska, a 19th-century marketplace, and to keep the budget low, Jarek Michalski decided to use brown recycled paper, rubber stamps and manual letterpress. In our opinion the brown paper is a nice contrast to the shimmering and glittering surface of the fish and the little details and finishing make it interesting.Ryby z Ustki_Jarek Michalski (6) Ryby z Ustki_Jarek Michalski (4)

The highlight is the custom-made typeface which includes several icons such as an anchor and a sailor’s knot. The typeface was inspired by vintage signboards and advertising in public space.

Ryby z Ustki_Jarek Michalski (5) Ryby z Ustki_Jarek Michalski (1)We are definitely intrigued by Ryby z Ustki identity and can’t wait to visit the place on our next trip to Warsaw. A Polish online blog wrote Jarek Michalski’s design is “fresher than fish from Ustki” – we can only agree!

Photo source: behance

 

 

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