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Voice Branding by ICARUS Creative


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Design is the silent ambassador of a brand –  a known fact about the importance and responsibility of branding. It delivers where words can’t reach. Innsbruck based Icarus Creative build a bridge between these two and created an identity for Voice, a speech and voice training company, inspired by language and words.

With intensive violet and orange tones and a playful visual approach full of contrast and boisterous attitude, Icarus designed a uniquely bold branding concept that draws attention to the importance of the topic of voice and speech from the perspective of Verena Covi in a unique way and conveys it from its dusty old image into a sensual and desirable new direction. By visualising  audio waves, which are the symbol for versatility of language, pronunciation and intonation, the recognizable wavy pattern becomes the basis of the concept. The audio waves in their simplified form can be transmitted into every different medium. The 50 different versions of business cards showcase the versatility of language also for the print media, while the website displays a playful approach to speech technique. By clicking onto specially marked words in the running text an audio sample will be played. At the same time animated audio waves rhythmically move to the spoken word. The concept also uses phonetics – the study of the sounds of human speech.

Images © ICARUS Creative


Letterpress Stationery for Wedding Photographer Dorelies Hofer


The wedding season will soon be in full swing and brides and grooms all over the world are hunting for the perfect wedding dress, location, stationery and, of course, photographer to immortalize their big day. We fell in love with Dorelies Hofer, fine wedding photographer from Gumpoldskirchen near Vienna. We first fell for her elegant stationery printed by Carissimo Letterpress and then for her beautiful photography. Dorelies Hofer2 read more…


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Back-to-School Essentials + GIVEAWAY


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Andrée Daisley Barber Shop Branding


Sebastian Bednarek is a graphic designer from Poland specializing in brand identity design. With an impressive international client roster, he understands the importance and potential what high quality branding brings and what it can offer to a company. In his latest project he gave a 50 year old barber shop a needed face lift, resulting in an stunning contemporary identity that captivates the large than life persona Andrée Daisley. cba3f5797d9151cc7add9e6fdfed07aa read more…


13 & 5 Design Studio Branding


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Top 5 Trends: Paper vs. Fashion


In the world of design trends guide the direction and over all style of a certain time, whether it’s color, pattern or texture, the trends of the fashion world often collide with the one of paper: stationery, packaging and branding materials. Which one of the current summer trends is your favourite: the dramatic flora, classic marble, retro pastel, futuristic metallic or the adorable pineapple? trends-main read more…


Haute Vintage Branding

Haute Vintage is a fashion mecca for collectors and connoisseurs who want to enjoy the highest level of style and appreciate good design, not only in fashion, but also in the digital world. Haute Vintage’s branding and web design follows classic style lines, that never go out of fashion. moodley_brand_identity_hautevintage_gerdschicketanz_sophieweidinger_34-500x606

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Loca – Better Eat Better


Probably one of the most sufficiently hidden gastronomic gems of Vienna, Loca offers world-class food in a homely, welcoming atmosphere in the first district near Stadpark. An exclusive experience, and a refreshing concept that combines diets in a tasteful manner, the simple elegance translates from the plate to the interior to the branding without a glitch. Loca_f_05 read more…