Rockmill Brewery is a new comer on Polish craft beer stage, founded by a rewarded home brewer Andrzej Miler who is known for his high quality product and adventurous taste. And a cool product deserves an equally delightful identity. In cooperation with illustrator Kinga Offert-Ploszaj, Poznań based Ostecx Créative studio created a stylish design with an upbeat two-tone color scheme with an illustration at the center of it. The logotype and humorously illustrated beer labels which depict unique hand drawn mirrored images characterising the five different flavours: Play for Me American Ale, Hopdigger new Wave Belgian IPA, Chemistry American Saison, Coffeecat Oatmeal Coffee Stout and Juicy Delight American India Pale Ale. All details support the main brand identity of playful soulfulness and professionalism, while definitely catching the customers eye from the sea of beer brands available these days. The only question remains, do they taste as good as they look?