Infinitive Factory Branding by Bruch—Idee&Form

4b10a440182901-5775083d7e82c 4d6bfc40182901-5775083d7ef8b 64f78740182901-57879525d5e61 c76d4d40182901-5775083d7fbbe 2684ac40182901-5775083d80247 7dd64440182901-57879525d64cf f540c440182901-5775092e5dff7 34926640182901-5775092e5bb49 d31b4040182901-5775092e5e70d 4dcb2e40182901-5775092e5c3b9 408ec540182901-5775092e5cbd7 0dfe4740182901-5775092e5d252 63be0240182901-5775092e5d8ec 11ccb940182901-57879525d6ae5 1db0ea40182901-5775083d7cd62 adc0ab40182901-5775083d7d43c ec2a2840182901-57879525d701b c0e64b40182901-5775083d7e1daThe Infinitive Factory or IF stands for high quality custom made letterpress. The Graz based company is known for pushing limits in the field of letterpressing and experimenting with new ways of creating overwhelmingly beautiful effects for their clients. They commissioned fellow Austrian creatives Kurt Glänzer and Josef Heigl from Bruch—Idee&Form to come up with a way to promote and showcase what they can do – which is – A LOT. Combining Bruch’s creative branding design with IF’s exceptional printing skills, the results are definitely something that gets every paper and print lovers knees weak.
The What If Series Volume 1 is so much more than the visual representation of the company but a clever port folio and showcase of their letterpress printing expertise. Drawing inspiration from creating and arranging the printing plates, Bruch decided to use the suitable skeleton of the letters I and F to create a fine structure that builds the basis of a highly flexible branding system that is able to adapt on every proportion. The simple and clear composition also functions as a flexible frame for graphics, illustrations, and typography to show the countless possibilities of printing and finishing with letterpress printing machines.
Images © Studiobruch
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