Every year, in the heart of winter, we mark a special moment in the design and paper calendar: Love Paper Week. Taking place in early February, this global awareness campaign invites designers, printers, brands, and paper lovers everywhere to celebrate the sustainability, versatility, and sheer joy of paper.
In a world increasingly dominated by screens and pixels, Love Paper Week reminds us of paper’s unique role — not just as a material, but as a cultural and creative force. Organised by the global not-for-profit initiative Two Sides, the week is designed to dispel misconceptions about paper and highlight its real environmental credentials.
Despite widespread assumptions, paper remains renewable, recyclable, and biodegradable — all hallmarks of a material fit for a sustainable future. Yet many people still underestimate how sustainable paper truly is, or misunderstand how responsibly managed forests support the industry. Love Paper Week addresses these myths by encouraging organisations across the paper, print, and packaging sectors to share factual, and engaging content about paper’s environmental impact and its role within the circular economy.
Paper Facts: What the Numbers Tell Us.
At the heart of the Love Paper campaign is a collection of verified paper facts that help ground conversations in reality and provide a clear picture of the industry today. European forests, a key source of responsibly managed wood fibre, are continuing to grow, demonstrating that paper production and forest stewardship can go hand in hand. Paper is also one of the most recycled materials in Europe, with the majority of paper and paper packaging collected and reprocessed into new products each year. In addition, a significant share of the energy used in paper manufacturing now comes from renewable sources, reflecting the industry’s ongoing commitment to reducing its environmental footprint.
These facts form the backbone of Love Paper Week messaging, offering clarity in a space often clouded by assumptions and oversimplified narratives about sustainability.
This week, Love Paper becomes a hive of activity across social media, newsletters, and creative platforms. The campaign provides visual assets, ready-made messages, and daily themes that help organisations communicate consistent, positive stories about paper. Throughout the week, participants share environmental insights, showcase how paper enhances design and tactile experiences, and engage their communities in meaningful conversations about responsible material choices.
Rather than positioning paper as old-fashioned, Love Paper Week reframes it as a modern, relevant, and environmentally conscious medium that still plays a vital role in communication, creativity, and culture.
Love Paper Week at Design & Paper
Here at Design & Paper, we have always believed in the power of paper — not just as a surface for ink and texture, but as a material that connects us to ideas, places, and emotions. For example, our ongoing Inspiration & Paper series reflects this belief, celebrating the beauty and diversity of paper through carefully curated selections and creative projects.
Love Paper Week offers a natural moment for us to pause and reflect on why paper continues to inspire us: its tactile presence, its evolving sustainability story, and its unique ability to elevate design. Throughout the week, we will be celebrating the Love Paper Week on our social media channels – and we hope you’ll join us. It is a chance to appreciate paper’s beauty, understand its environmental journey more clearly, and rediscover why paper truly continues to matter in a digital world.
