Mato Creative Studio, the Wrocław-based design agency led by Nadine Ghannoum, continues to enchant with its latest branding concept, Crumbl. Known for their thoughtful and emotionally resonant designs, Mato’s previous work on Pokruszone Bakery‘s rebranding showcased their ability to blend modern aesthetics with heartfelt storytelling. But with Crumbl, they delve into the nostalgic world of homemade cookies, crafting a visual identity that evokes warmth, joy, and a welcoming attitude trough whimsical character living their best life among freshly baked treats.
Crumbl is an imaginative branding concept centered around homemade cookies, featuring a cheerful cook character as the brand’s heart. Playful illustrations depict this character interacting with cookies, aiming to evoke the warmth of home kitchens and joyful memories of baking. The design seeks to create an emotional connection with consumers, transporting them back to the comfort and happiness associated with freshly baked treats.
The design seeks to create an emotional connection with consumers, transporting them back to the comfort and happiness associated with freshly baked treats.
The cook character serves as a friendly and inviting figure, guiding customers through the brand’s story. The use of warm, inviting colors and dynamic compositions enhances the sense of nostalgia and comfort. This approach aligns with Mato Creative Studio’s philosophy of creating brands that resonate emotionally with their audience.
Mato Creative Studio’s signature touch
Mato Creative Studio has a history of developing brands that are both visually striking and emotionally engaging. Their work on Pokruszone Bakery’s rebranding, for instance, utilized a harmonious yet bold color palette of blue, white, and yellow, each chosen for its symbolic meaning. Similarly, with Crumbl, Mato has crafted a brand identity that is both delightful and memorable, showcasing their consistent ability to bring fun and personality to their projects.
Mato Creative Studio has a history of developing brands that are both visually striking and emotionally engaging.
Crumbl stands as a testament to Mato Creative Studio’s expertise in blending design with narrative. Through this concept, they invite us into a world where branding transcends visuals, becoming an experience that touches the heart and stirs the senses. For a closer look at the Crumbl branding concept, and a chance to explore their previous projects as well, follow the studio on Instagram.
Images © Mato Creative Studio