After many years of research and development, lahnur® was officially launched by Lahnpaper as a tangible response to the growing demand for sustainable materials that do not compromise on performance. The initial concept dates back over 10 years, with focused product development taking place over a period of approximately three years in close collaboration with exclusive partners. It has gradually won over designers and book producers as shown by many beautifully executed print examples.
Distributed by Europapier, as Lahnpaper’s official partner in Central Eastern Europe, lahnur® is already opening new possibilities for creative, durable and sustainable design.
Although we have carried it on stock for some years, lahnur® has recently undergone a rebranding campaign (see the newly launched lahnur landing page) which we are happy to finally share with you, that presents the material in a more refined and sophisticated way – just a premium paper like it deserves.
More than premium paper: a balanced blend of five essentials
What makes lahnur® so exceptional? It’s the rare balance it achieves between characteristics once considered incompatible. This is a material shaped by five powerful elements:
- Haptic – lahnur® offers a unique tactile experience that feels natural, almost organic, with just the right amount of resistance to the fingers. Its texture invites interaction, adding emotional depth to every product it is used in.
- Robustness – Thanks to its cellulose-based rayon reinforcement, it achieves high tear resistance and moisture durability without relying on synthetics. It performs where ordinary paper would collapse – from outdoor applications to challenging production processes – all while remaining full recyclable.
- Sustainability – True sustainability doesn’t stop at recyclable. With over 80% renewable raw materials and FSC ® certification, lahnur® is designed with the entire life cycle in mind: from sourcing to use, from disposal to potential rebirth as recycled fiber.
- Aesthetics – Its elegant surface and subtle white shade lend a quiet, refined beauty to every application. It feels authentic and versatile.
- Flexibility – With excellent embossing, folding and creasing properties, lahnur® performs beautifully across finishing techniques – and without the need for special inks or coatings.
Each of these qualities stands out on its own, but lahnur® brings them together into one seamless solution – a substrate that doesn’t ask you to compromise.
Visual direction of the new campaign
Each image tells the same quiet truth: lahnur® is not just held – it is felt. In hands, against fingerprints, it responds with warmth, softness and strength. The light falls gently, as if to honor its surface – natural, uncoated, honest. Whether it is a folded booklet, a tag in motion or a page being turned, there is a shared intimacy: a moment of connection between the material and humanity. This is where the storytelling becomes physical. lahnur® invites touch – and stays in memory.
Lahnur® – Finesse in Every Fiber: More than a presentation folder
This presentation folder is more than a sales brochure – it is an invitation to experience lahnur®, through form, function and feel.
The folder features colored edges and a Japanese closure for a clean and refined appearance. The title is applied using blind debossing, showing how subtle yet effective embossing effects can be on this material.
On the inside, there are three different elements that demonstrate lahnur®’s versatility through die-cut windows. The first one is a booklet that explains possible applications for different brands and sectors, including a technical data sheet with the key product information. Next to it, a hang tag with relief coating lets users test the surface and feel the material’s durability. An embossed invitation card is also included, allowing a clear view of how lahnur® handles print details, embossing and folding – all with consistent quality.
On the right panel, a selection of printed and unprinted sample sheets presents lahnur® in all three available grammages, finishes and tones. These allow customers to assess the haptic qualities and test the material in action.
This folder is more than just a sample: it is a structured introduction of the possibilities lahnur® – showing not telling, how it performs across design, function and finish.
When resistance meets responsibility
Traditionally, durability came at a price: synthetic materials offered strength but left behind a footprint that contradicted their short-lived use. lahnur® changes that.
Made from over 80% renewable resources, including softwood pulp and cellulose-based rayon fibers, lahnur® is engineered to last – and to be recycled. It contains no synthetic fibers and is certified for FSC ®, ensuring not just performance, but peace of mind. In other words, lahnur® doesn’t just resist – it respects.
Focus groups for the campaign
The newly launched campaign has targeted messages for different focus groups.
For Brands: With lahnur®, visual appeal meets conscious intent. It brings together refined aesthetics, lasting quality, and environmental awareness into one seamless experience. More than a surface, it becomes part of your brand’s voice.
For Publishers and Printers: lahnur® pairs refined tactility with environmental integrity: resilient, fully recyclable and made to last. From books and editorial projects to premium print materials, it elevates sustainable communication into something both meaningful and beautiful.
For Creatives and Production Specialists: lahnur® adds depth to storytelling and design with a surface that is not only seen but truly felt. It offers creative freedom without compromising on performance: high tear strength, moisture resistance and reliable durability. Compatible with standard printing and finishing, it is the ideal choice for ideas that demand both expressions and endurance.
Important things deserve lahnur®.
What matters belongs in, belongs on lahnur®
In a world that moves fast, shaped by rapid change and short-lived trends, the real challenge is not to chase what’s next – but to hold on what really matters. This is the mindset behind lahnur®, the latest innovation from Lahnpaper. More than just a material, lahnur® is a statement: sustainability beyond the obvious, aesthetics with depth and quality you can feel – and trust – over time.
At Europapier, as Lahnpaper’s official partner in CEE, we believe in the power of consistency. That’s why we are proud to shine a new light on lahnur® – not just as a technical substrate, but as a living material that defines a different way of being: robust, flexible and authentic. Because today, what matters deserves more than function. It deserves value.
Interested in lahnur®? Reach out to your local Europapier contact to learn more about its unique qualities, request samples and get inspired for your next print project.
