BRANDING, PACKAGING

Touch My Thighs And Feed Me Pie – Kuki Kuchenkiste Packaging Design

18/10/2018

Humour in branding is always a tricky challenge but done right, it can create a unique voice for the brand and a memorable customer experience. In the modern world, there are numerous potholes on the route to a successful branding concept that is individual enough to stand out yet familiar enough to be approachable. And if the end goal is to bring giggles as well, that’s a whole other hurdle to get through. But, it can be done.

Kuki Kuchenkiste Packaging Design by Bureau Rabensteiner

One great example of this is the fun Kuki – Kuchenkiste packaging and branding by Bureau Rabensteiner (previously). The Kuki is a DIY baking box filled with all the ingredients and the recipe to create amazing baked goods, such as the Caramel Canyons, the Cupcake Hills or the bubbling springs of the Hot Fudge Mountains (love those names btw!). The Kuki Kuchenkiste (cakebox in eng.) are cooked up in the Mad Rabbit Bakery kitchen in the Immerland restaurant in the heart of Innsbruck. You can order one and try it out, or even subscribe to it and receive a new box bimonthly to your doorstep.

The adorable box is sprinkled with lighthearted comedy in the form of hand-drawn illustrations in Rockabilly style, including dancing pin-up cakes, cupcakes, and donuts. The classic material combination of cardboard with glimmering gold labels and bright red details act as a great balance to the tongue-in-cheek slogans such as “Touch My Thighs And Feed Me Pie” and “Sweet But Full Of Sin”. It all made me laugh, which is evidence enough that the humorous branding achieved its goals.

Kuki Kuchenkiste Packaging Design by Bureau Rabensteiner Kuki Kuchenkiste Packaging Design by Bureau Rabensteiner Kuki Kuchenkiste Packaging Design by Bureau Rabensteiner Kuki Kuchenkiste Packaging Design by Bureau Rabensteiner Kuki Kuchenkiste Packaging Design by Bureau Rabensteiner Kuki Kuchenkiste Packaging Design by Bureau Rabensteiner Kuki Kuchenkiste Packaging Design by Bureau Rabensteiner Kuki Kuchenkiste Packaging Design by Bureau Rabensteiner Kuki Kuchenkiste Packaging Design by Bureau Rabensteiner Kuki Kuchenkiste Packaging Design by Bureau Rabensteiner Kuki Kuchenkiste Packaging Design by Bureau Rabensteiner Kuki Kuchenkiste Packaging Design by Bureau Rabensteiner Kuki Kuchenkiste Packaging Design by Bureau Rabensteiner Kuki Kuchenkiste Packaging Design by Bureau Rabensteiner Kuki Kuchenkiste Packaging Design by Bureau Rabensteiner

Images ©  Bureau Rabensteiner

ART, EVENTS

Calle Libre: Bringing Color to Vienna

16/10/2018

Thanks to Calle Libre, the largest festival for urban aesthetics in Central Europe, our home city of Vienna is full of colorful, bright street art. The festival brings together today’s contemporary graffiti and street artists onto the walls of Vienna, creating one large outdoor urban gallery anyone can enjoy at any time.

Calle Libre: Bringing Color to ViennaWestbahnstraße 40, 1070 by Saddo

Last August, for the fifth year in a row, local and international artist and creatives gathered to discuss urban art and it’s relation to the public through workshops, exhibitions, panel discussions, and urban art tours. Each year a selected number of street artists are invited to take part in what they call “live painting” sessions in which each one is given a designated spot in the city, where they paint a mural within the duration of the festival, turning the city more colorful one wall at a time.

Since its creation, dozens of artist have taken part in Calle Libre by transforming the grey buildings facades of Vienna into something more inspiring, each in their own unique style. With the previous years focusing mainly on the 6th district of Mariahilf, this year the festival spread wider than before, as now new murals can be found in five new districts. If you are interested in getting to know a different and alternative side of Vienna, you can walk around and enjoy the outdoor urban gallery by following the Urban Art City Map which you can download at the Calle Libre website here.

Below some of our favorites, you should definitely add to the list!

Calle Libre: Bringing Color to ViennaBrückengasse 1060, by The Weird

Calle Libre: Bringing Color to ViennaAmonstiege, 1060 by LOST OPTICS

Calle Libre: Bringing Color to ViennaLuftbadgasse 7, 1060 by Peter Phobia

Calle Libre: Bringing Color to ViennaBreitenseerstrasse 14, 1140 by Collectivo Licuado

Calle Libre: Bringing Color to ViennaDas Werk, 1090 by Knarf

Calle Libre: Bringing Color to ViennaWiedner Hauptstraße 78, 1040 by KOBRA

Images © Jolly Schwarz / Calle Libre

 

 

 

 

EDITORIAL

Molecular Gastronomy Book Design by Studio [explicit] .

13/10/2018

Budapest based design studio [explicit] (previously) created the Molecular Gastronomy publication together with Na/No Restaurant – known for their five star molecular gastronomy food – which comes in a plexiglass case, and a map of ingredients and a piece of cloth. The book explores the creative subdiscipline of food science that seeks to investigate the physical and chemical transformations of ingredients that occur in cooking. The minimalist, monochromatic concept strips to its bare essentials, playing with textures and pops of color with powerful results.

Molecular Gastronomy Book Design by Creative Studio [explicit] .

Molecular gastronomy is the practical appliance of chemical and physical processes in kitchen techniques. It doesn’t only deal with the psychics and chemistry of cooking, but in general, with the artistic, technical and cultural questions that arise concerning scientific food making. Molecular gastronomy also embodies the modern and stylish creation and presentation of meals. This is cultivated by both scientists and master chefs, from laboratories to highly esteemed restaurants’ kitchens.

The book’s design follows the guidelines of molecular gastronomy cooking, focusing on organic elements while pushing the known limits of the norm, in this instance, the idea of a cookbook. The publication reminds more of an art piece than anything else, drawing inspiration from the minimalist art movement from the 60’s in which simplest and fewest elements were used to create the maximum effect.

The base grid layout creates a feeling of a structure while the pops of deep, rich colors and holographic details add an element of surprise and wonder. The plexiglass casing is the first step into an experience that lasts throughout the book. The stunning photographs of the servings were shot by Márton Ács and Anna Vásony.

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Images © [explicit]

EVENTS

Europapier Awaits You At Frankfurt Book Fair

12/10/2018

Frankfurt Book Fair 2018 – the most important international book fair – is happening as we speak! The huge exhibition ground, this year at its 70th edition, is roaming with languages, nations, literary genres and book enthusiasts from all over the world.

Six extensive halls, each displayed on multiple levels bring together printed and digital content of all kinds – from art books to novels and children’s books or scientific databases. Making your way through the crowd, you can easily have this overwhelming feeling that there are so many eye-catching exhibitors to see, that you don’t know where to get started. Each year here at Frankfurt Book Fair is where the world’s leading publishing experts meet partners from the related industries, resulting in an exchange of ideas that move the world.

Europapier is awaiting you in Hall 4.1, Stand L83 with a simple and clear message: Life is a book. Book is paper. Paper is our passion. We show our paper craft through our realized books, which we invite you to look at, touch & feel, in order to experience firsthand the commitment we bring into each client’s project.

Europapier Awaits You At Frankfurt Book Fair 2018

As the leading paper merchant in Central and Eastern Europe, Europapier has 16 branches in 13 countries, making us a fast-acting, reliable partner for you. We are where you print! Your book & our papers – a perfect match!

Come to visit us at our stand and take a sensory journey through the magical world of design papers.

Europapier Awaits You At Frankfurt Book Fair 2018Europapier Awaits You At Frankfurt Book Fair 2018 Europapier Awaits You At Frankfurt Book Fair 2018Europapier Awaits You At Frankfurt Book Fair 2018 Europapier Awaits You At Frankfurt Book Fair 2018

Images © Europapier