EDITORIAL

Spectra Lighting – Let’s talk about lighting Catalog by mohi.to

17/04/2018

For over 10 years the Wroclaw based interactive agency mohi.to has helped brands navigate the digital world by creating functional, ambitious and high-quality design concepts. But their skills reach across mediums, from digital to analog as their latest project for Spectra Lightning, a company specializing in professional design and sale of lighting products, a paper catalog promotes the company in a stunning way. 

Titled Let’s talk about lighting, the catalog reflects the brand’s values and aspirations, as well as promoting and positioning the company in the lighting market accordingly. Mohi.to used materials of the same quality as the company’s products, including highest quality papers, complementing them with interesting refinements. Grainy paper texture combined with a delicate metallic gloss and copper hot stamping creates an interesting multi-layered effect. To contrast the rich cover, a see-through matt paper exposes the pictures beautifully. 

Images © mohi.to
TYPOGRAPHY

TypoThursday × From A to Z: The Alphabet Poster by Mateusz Witczak

12/04/2018

Polish self-taught lettering artist and graphic designer Mateusz Witczak (previously here) creates incredibly detailed and beautiful hand-drawn lettering and typographic designs with a high level of detail combining traditional methods and tools with the latest digital applications. Working with international clients and agencies such as Nike, Philips, DFL Digital Sports/Bundesliga, CP+B and Dragon Rouge, Witczak’s work is seen across the world.

His latest project From A to Z: The Alphabet Poster is a self-promoting set, containing a folder with hot stamping alphabet poster, envelope, letterhead and business cards. A clever and amazing way to showcase the talent and expertise Witczak embodies. With each element custom-made, literally from the first line drawn of letter A to the hot-stamped holographic gold foil used in the printing process, the Alphabet poster is craftsmanship in its highest form. 

Images © Mateusz Witczak

ILLUSTRATION

Selected Works by Evgeniya Manko

11/04/2018

Ukrainian illustrator Evgeniya Manko depicts the world of modern-day women in her illustrations, heavily influenced by fashion, which is not surprising considering her previous career as a fashion photographer. With a degree from the Kyiv National University of Technology and Design and the Academy of Photography in Warsaw, her true passion lies with drawing, especially with gouache. Transmission of tonality and color, its density and texture, she seems to have a special affection for pastels and matt colors.

Her work reminds me of flipping through the pages of a glossy fashion magazine, with beautiful editorials gracing each page from exotic locations showcasing the hottest apparel of the season. Always aiming to awake positive emotions, Mankos style feels light and approachable.

Follow her work on Instagram @eugeniamanko

Images © Evgeniya Manko

BRANDING

Sushiroll Branding by DekoRatio Branding & Design Studio

09/04/2018

Budapest based DekoRatio Branding & Design Studio specializes in empowering ambitious businesses through original design, creating beautiful, strong, and consistent visual identities through conceptual logo design, illustration, and typography. Their latest concept has become reality in the shape of a takeaway sushi restaurant in the heart of the city. Sushiroll introduces a whole new concept to the ever-changing gastronomy scene in Budapest: sushi as street food. Their uncut sushi rolls are ready in seconds and they can easily be enjoyed on the go. No need to wait till you get home or fuss around with chopsticks, just grab one and dig in!

DekoRatio’s aim was to create a friendly and approachable design that shows a new exciting side of the infamous cuisine and hopefully would convert skeptics to join the lovers of the popular Japanise fast food. The “brackets” (officially known as parentheses) in the logo represents the endless possibilities of the sushi rolls – as well as visually reminding of an actual sushi roll! A fresh and somewhat surprising color scheme of blue, white and peach, use of numerous pictograms and a hint of Japanese culture in the typography, all show a stylish, contemporary visual identity sure to bring in customers from different walks of life.

Animation: Richard Woth
Graphic design: Zsofia Nagy