EDITORIAL

Carved Names, In Remembrance Of The 198

21/01/2019

The colossal, Carved Names double volume was created in remembrance of the inauguration of the monument Names in Mortar Joints, set in the Trefort Garden on the campus of the Eötvös Loránd University’s Faculty of Humanities in Budapest in memory of the 198 former lecturers and students who had died as a result of anti-Jewish laws during the Second World War.

Carved Names double volume book by Lead82 Budapest

The monument, which consists of the names of the staff and students lost engraved on a thin bronze strip surrounding the Trefort Garden, was designed by a group of architecture students who had won the competition run by ELTE and the Master Association of Architects. The scale of the monument is simultaneously enormous and almost impossibly tiny, it expresses the unique and dramatic loss in the university’s history, without pushing it in the focus of everyday life.

The double volume Carved Names was presented a year after the inauguration of the monument, in November 2015. The white volume: Carved Names – To Remember without Mementos – Designs and Reflections, contains the designs submitted to the monument competition, while the black volume: Carved Names – Conference on the Inauguration of the Monument, includes the conference lectures with reference to the inauguration of the monument.

Carved Names double volume book by Lead82 Budapest

The art director for both volumes was Zalán Péter Salát, an awarded graphic designer and founder of the creative group Lead82. The pair of black and white volumes are bi-lingual, featuring content in both Hungarian and English. Each volume was produced in two versions: edge-painted and edge-chiseled, both equally unique and impressive.

The white volume was designed by Ákos Polgárdi, and presents the entries submitted to ELTE’s architectural competition for designing the monument, complete with project documentation and plans and illustrations, essays by ELTE students reflecting on the entries, interviews with the designers, a photo documentation of the realized monument, a type specimen of Trefort Grotesk, the monument’s bespoke typeface, as well as the names and basic biographical data of the victims. The engraved pure white cover made of Peywave cardboard has a unique, rugged, almost skin-like texture with a surprisingly silky feel, a piece of art on its own.

The black volume was designed by Zalán Péter Salát and Dániel Németh, junior designer of Lead82, and contains the proceedings of a conference held on the occasion of the monument’s inauguration. Containing purely text in a singular font style and size, echoing the typographic design of the monument Names in Mortar Joints. The Fanivi Twist Black cover with visible cotton threads is somber and heavy yet uncompromisingly elegant. Both books pages are printed on Munken Pure Rough paper.

The large volumes with very minimal aesthetic have a statuesque presence to them, with the size and shape reminding of the brinks of the wall the monument is set on, while the unique hand-made covers bring an emotion of dignity and heaviness. Carved Names is no less than an art piece, a heavy lesson and a reminder to the current and future generations of mistakes made in the past.

Carved Names has won multiple awards, including the Red Dot Award, the European Design Award, and the German Design Award which wrote; Angular and black like a briquette from the outside, with uncompromisingly pared-down typography on the inside. There’s no doubt about it – this book really is something special. By soberly listing the names of the victims page after page, it manages to provoke an emotional response from the reader. Purism of this kind requires a great deal of work, passion and care, but above all it also requires an absolute wealth of experience in typography and the craft of bookbinding, which explains why the result is so extraordinary. 

 

Carved Names double volume book by Lead82 BudapestCarved Names double volume book by Lead82 Budapest

Images © Lead82 Budapest

 

BRANDING, PACKAGING

Striking GÄ-DES Fashion Branding by Studio B.O.B.

18/01/2019

Studio B.O.B. is an independent design studio based in Düsseldorf, with a focus on branding, corporate identity, illustration, packaging, photography, and content creation. Known for their fun and experimental design concepts, their latest project for fashion brand GÄ-DES seems to be a match made in heaven. Very glittery heaven if I may say so.

Daring GÄ-DES Fashion Branding by Studio B.O.B.

American GÄ-DES fashion brand is aimed at strong, independent, and sophisticated women from all over the world. The brand transmits strength and self-confidence but at the same time femininity and elegance. GÄ-DES works with glamorous materials, which makes every woman feel like a goddess wearing it. To match their aesthetics, Studio B.O.B. created a versatile visual identity with a very strong layout and typographic language, making it easy to recognize.

This also offers the possibility of using a different kind of papers and materials for every new collection, without losing the essence and character of the brand. Right now the two collections available are divided by color, white paper for the standard collection, and metallic holographic paper for winter. Also, black and fluorescent details support the identity which creates a strong on-trend presence. The concept is a reference to the endless variety of women in the world, who this brand is speaking to.

Daring GÄ-DES Fashion Branding by Studio B.O.B.Daring GÄ-DES Fashion Branding by Studio B.O.B.Daring GÄ-DES Fashion Branding by Studio B.O.B.Daring GÄ-DES Fashion Branding by Studio B.O.B.Daring GÄ-DES Fashion Branding by Studio B.O.B.Daring GÄ-DES Fashion Branding by Studio B.O.B.Daring GÄ-DES Fashion Branding by Studio B.O.B.Daring GÄ-DES Fashion Branding by Studio B.O.B.Daring GÄ-DES Fashion Branding by Studio B.O.B.Daring GÄ-DES Fashion Branding by Studio B.O.B.Daring GÄ-DES Fashion Branding by Studio B.O.B.Daring GÄ-DES Fashion Branding by Studio B.O.B.Daring GÄ-DES Fashion Branding by Studio B.O.B.Daring GÄ-DES Fashion Branding by Studio B.O.B.

Images © Designstudio B.O.B.

PACKAGING

Colorful Skizo Wine Labels by Studio Nur

16/01/2019

Studio Nur is a Budapest based graphic design studio founded by Eszter Laki (previously here), a renown Hungarian designer with numerous successful design projects under her belt. Familiar from her personal work, Studio Nur combines clean typography with hand-drawn details in their branding concepts, with the latest being a label re-design for a local winery; Skizo.

Skizo, a promising Hungarian winery owned by a talented young couple were looking for a bold, experimental idea when asking Studio Nur to create new labels for their first product line. The outcome did not disappoint as the line became their signature work as the result of both the quality of the product as well as the loved labels featuring colorful palms.

The original design which was developed by Dia Ghyczy and the Laboratory Group advertising agency was Nur’s starting point during the redesign while giving it a radical twist by using more powerful colors and sharp lines. Using a full-wrap, tall labels enhanced the fine art character with its resemblance to relief printing techniques. The final touch comes from the colors of the bottle capsules matching the labels on the different wine types.

Images © Nur Studio

EDITORIAL

The Russian “Swiss” Monograph

14/01/2019

The Russian “Swiss” is a book showcasing seven Russian books from the 1960’s-80’s, an era when Russian designers openly professed a commitment to Western (mainly Swiss) book design. The seven books were chosen by professor and designer Innokentiy Keleinikov, by the ruling of what constitutes as a “true” book by his standards – a thing of beauty, each with its own personality and spirit. The books covered are introduced by concrete examples of layouts, typography, and images, along with detailed commentary by awarded Swiss book designer Jonas Voegeli revealing the design idea behind them in more detail.

Created in a collaboration between the printing house PRINT, international book design competition Zhar-Kniga, and Europapier, the Russian “Swiss” is an elegant monograph about books that stood apart. Printed on the excellent design papers provided by Europapier: for the book block, Arctic Volume White and Munken Pure Rough are used, and for the cover Color STYLE Smooth paper. The design of the book, with the white and gold printed cover is timeless, supporting the content in a beautiful way.

The monograph opens with two articles, one by Innokentiy Keleinikov explaining the value the chosen books can offer for contemporary book designers, and one by Jonas Voegeli, telling about his impressions of what he sees in the design and the reasoning on this matter.

An introductory article is attached to each book analyzed, which reveals the visual design of the publication in question. Then a more detailed account along with images, texts, and comments (both in Russian (bronze) and English (dark green)). The book is distinguished in itself by an original layout and precise and thoughtful execution.

Images © Design&Paper