PACKAGING

Žufánek’s Redesigned Labels By Andreea Bora Set A New Standart

20/03/2019

Andreea Bora, originally from Bucharest, Romania, now based in Prague, is a multi-disciplinary designer focusing on branding and packaging. Experienced in creating meaningful, comprehensive branding concept, she redesigned the labels of Žufánek, a well known and beloved brand of spirits in the Czech Republic.

The visual identity and packaging of the fruit brandies and liqueurs had not changed since Žufánek’s founding in 2002, which included an abstract illustration of the fruit, the name of the product in a handmade “woodcut” font and the name of the brand – a style which has since become a standard in the industry. But as the leading brand in the country for its category, Žufánek believed it was time for a change, and asked Bora help it lead the way again with a complete redesign of its brandies and liqueurs range.

The new labels are a more modern, more premium version of the same idea of abstraction. But taken even further, the signifier for each flavor becomes the initial of the products name instead of the illustration of the fruit, therefore creating a new alphabet of alcohol. The new labels have a system of information that gives the consumer more details about the product, including a category denominator on the top, production process on the left and English translations of the product names.

The redesign included the development of labels for new, 100ml bottles, as well as the re-imagining of the differentiation between the basic fruit brandy and the more premium, oak barrel aged fruit brandy. The resulting design is a stylish, contemporary take of a traditional product, sure to win over the hearts of new consumer groups.

Images © Andreea Bora

 

DESIGN

Colorful Cardboard Toys By Studio ROOF

18/03/2019

Amsterdam based studio ROOF is a family run paper design studio founded in 2005 by Romy and Ilya and their three children. In its 13 years, it has grown into a successful and beloved source of inspiration for children, and the child-minded, across the world. Their designs are always motivated by imagination, and created for all ages, inviting to tell stories to each other, to inspire and to be inspired.

Their first product ever, a cardboard playhouse has become a classic piece in many children’s room, is now accompanied by a massive collection of cardboard and paper toys and objects. Anything imaginable and plausible. These stunning designs encourage pretend play and imagination with a focus on craftsmanship and appreciation for design for both kids and adults. As Studio ROOF’S paper toys are not just loved by children, but also satisfy parents who wish for beautiful and ecological toys to match a contemporary lifestyle. Committed to making their products as nature-friendly as possible, all designs are made of recycled cardboard or paper and printed with vegetable inks.

Twice a year studio ROOF published a new catalog full of new and exciting paper designs. Their latest for the Spring Summer 2019 includes new a gorgeous blue lobster, colorful birds of paradise, dinosaurs, and a set of pop-up cards and two little boxes of wall decoration with insects in the leading role, created in collaboration with Danish design studio Dybdahl who reissues wonderful historical prints, blending them with a contemporary vision. See if you can find a favorite, something that urges you to create, sparks imagination, or just melts your heart. Visit their online shop, and follow them on Instagram.

Colorful Cardboard Toys By Studio ROOF

Colorful Cardboard Toys By Studio ROOF

Colorful Cardboard Toys By Studio ROOF

Colorful Cardboard Toys By Studio ROOF

Colorful Cardboard Toys By Studio ROOF

Colorful Cardboard Toys By Studio ROOF

Colorful Cardboard Toys By Studio ROOF

Colorful Cardboard Toys By Studio ROOF

Images © Studio ROOF

DESIGN

Wedding Stationery Trends Of The Season

14/03/2019

The stationery of a wedding is the first indication for the guest of what’s ahead. The save-the-date card or invitation sets the mood and often ends up being the keep-sake people save to remember the event by. So the amount of thought and work that is put in them comes as no surprise.

When it comes to the style and design of wedding stationery, there are the classics that never go out of style; off-white, calligraphy, floral patterns, and lace cutouts, but each season we see new exciting trends emerging that speak to the current taste and style.

After an era of rich, deep colors, bold foliage and floral patterns and copper or rose gold details (we wrote about last year), the pendulum swings back, and we’re seeing much more minimal designs taking over. Albeit the wedding stationery business is quick to adapt to major trends, the move from lush colors and abundance to light and delicate decor is significant.

Above all, our favorite current trend is the focus given on paper. As the actual design of the stationery becomes more minimal, the material and its quality come into the spotlight. We’re seeing a re-occurring theme of organic, textured, and handcrafted paper, as a natural aesthetic seems to have become the aim. What combines the three major trends we see taking over the wedding stationery world in 2019, is not just the light color scheme but rigorous attention to detail on every level.

Wedding Stationery Trends Of The Season

Translucency

The use of see-through, milky, and translucent paper is on the rise. It’s often incorporated as a wrapping or an accent, but also as the main star of the design. It gives an elegant, light feel, and works well with many printing methods. Its translucent quality lets the light shine through, reminiscent of a stained glass window, or luminous ice cover of a lake. It’s delicate, yet a powerful design element people always appreciate.

 

Wedding Stationery Trends Of The Season

Torn edges

Torn paper is an age-old method of adding persona and character to a design. It’s not to everyone’s taste and can look rough and unfinished if executed haphazardly, but when done with thought and style, it can elevate the design to be absolutely stunning. When combined with minimal typography and a soft color scheme, a torn edge can be enough of a focal point for a design. Build in layers or with an earthy accent color, torn paper gives a feel of authenticity and craftsmanship.

 

Wedding Stationery Trends Of The Season

Handmade paper

Handmade paper is simultaneously rustic and elegant, a combination many desire for their wedding. It’s always unique and can even contain flower seeds or petals for an extra special look. With naturally deckled edges it echoes the torn edge trend, as a more earthy, eco-friendly option, popular in the modern day. The delightful texture and beautiful, soft feathery edges of the handmade paper bring depth and persona to the wedding stationery, making that special day exceptional.

 

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BRANDING

Beans & Brews Coffee Bar Branding By Canapé Agency

12/03/2019

Kharkiv, Ukraine based Canapé agency creates restaurants from scratch, from the interior design to the branding, and packaging. We’ve featured their work before, but their latest project, Beans and Brews coffee house, is too cute to pass up. The concept centers around the name, which is composed out of the names of the characters also shown in the logo, a dachshund Beans and a bird Brews. They were created in order to personalise the name and create a living image people remember and recognise.

The concept of Beans and Brew is “people for people” — hospitable, with delicious coffee, tea, and desserts. This affected the choice of the characters themselves. The aim was to show that every person who comes to the coffee house is an individual, with his or her own character. This contrast is embodied in the graphics and mood of the design elements, from the dachshund’s smooth forms and bends, to the bird’s more active spot. Also, the contrast is present in their sizes. In the coffee house, the guest can choose for themselves a drink that matches their mood — a soft cappuccino or a strong espresso.

A contrasting combination of pink and green is the fundamental rallying point for both the interior as well as the branding. The grotesque font is used in the logo, menu, and other printed material, while the coffee cups feature the characters, distinguishing the volume of the cup – dachshund Beans for larger and bird Brew for small.

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Images © Canapé agency