EDITORIAL, Green

Worlds First Children’s Book Made Entirely From Recycled Ocean Plastic

20/09/2018

You’re probably used to reading strictly about paper related topics here on Design&Paper, and we like to keep it like that, but sometimes we come across something so interesting and unique, we simply can’t pass up the opportunity to tell you about it. The Ocean Plastic Book is one of these times.

A children’s book entirely made out of recycled ocean waste, tells the story of our vulnerable oceans and their fragile state through the tale of a little girl. The book created by the Waste Free Oceans organization in collaboration with advertising agency Jung von Matt aims to educate and change our current and future behavior toward plastic use, which has become a major threat to the livelihood of our home planet.

The Ocean Plastic Book

Inspired by the terrifying fact that more than 8 billion kilograms of plastic waste ends up in our seas and oceans every year, and by 2050 it is estimated that there will be more pieces of plastic than fish. The Ocean Plastic Book is made of recycled plastic found in the ocean and tells the story of a brave girl named Pippa, who dives deep into the sea to meet the ocean animals only to find out that they can not swim anymore. In her adventure, Pippa frees the animals to help them swim again – and discovers that to do so, she has to get rid of plastic altogether, and so ultimately becoming the “Queen of the Ocean”.

The Ocean Plastic Book

Many creatives and professionals came together to bring the book alive. The Ocean Plastic book is illustrated by Chervelle Fryer, an illustrator hailing from the land of sheep, dragons and rain: Cardiff in Wales. She blends traditional brush styles with digital work to create characterful, colorful worlds that are wonderfully mysterious and rich in detail. For the book, Fryer drew inspiration from the garish plastic packagings found in the supermarket, which too often find their way to the oceans, as well as her childhood obsession of watching the National Geographic on TV.

Highlight Media created the laser printed cover, while Luisa Hanika photographed the project and Thilo Gundelach directed the short film (below). But what truly brought the book alive, was the innovative work by Japanise tech company the Teijin Group, who specializes in creating innovative solutions through processes, fiber-production and plastic processing. They collected plastics from all over the world’s oceans and managed to turn it into paper. To do this, they had to create a process that turns recycled plastics into fibers that are aligned, are tear and water-resistant, and which then can be processed just like real paper.

“Instead of extracting more natural resources, we wanted to lead to a change with what’s not only freely available but what’s doing harm right now,” says Waste Free Oceans CEO, Bernard Merkx. “With the Ocean Plastic Book, we turned harmful ocean plastic into a force for good that can be passed on for generations to come.”

The book is currently being produced for its second edition, for more info, head here.

The Ocean Plastic Book

The Ocean Plastic Book

The Ocean Plastic Book

Images © The Ocean Plastic Book

ILLUSTRATION

Selected Works By Pola Augustynowicz

04/09/2018

Polish freelance illustrator Pola Augustynowicz whole life revolves around her work, creativity, and drawing. A graduate of the Poznań University of Art with several years of experience working for advertising agencies and graphic design studios, she now thoroughly enjoys the perks and advantages of being a freelancer. Besides creating editorial illustrations for clients, she runs workshops, takes part in exhibitions and even co-founded a small vegan cosmetics brand hola bonita!

Selected Works By Pola Augustynowicz

Augustynowicz’s work is vector based with bold, enticing shapes, in earthy, muted colors. She creates surreal, dream-like scenarios with mysterious characters, inspired by the world around her. Combining minimal patterns, elementary shapes, and silhouettes of flora and fauna, the play on positive and negative space build layers in both the visual, as well as the subject matter.

You can follow Pola Augustynowicz on Instagram here.

Selected Works By Pola Augustynowicz

Selected Works By Pola Augustynowicz

Selected Works By Pola Augustynowicz

Selected Works By Pola Augustynowicz

Selected Works By Pola Augustynowicz

Selected Works By Pola Augustynowicz

Selected Works By Pola Augustynowicz

Images © Pola Augustynowicz

BRANDING

Krakow’s Jewish Culture Festival Branding by Studio Otwarte

31/08/2018

Krakow based design Studio Otwarte (previously here) specializes in building identity systems for brands that covers everything from A to Z, from visual communication strategy to the full design of the brand itself, as well as production and implementation. They are a full-service agency with a canning ability to create engaging, contemporary identities which reflect the brand’s values, a skill which with they’ve gained a respectable client roster, some which keep coming back year after year. 

One of these loyal companies is the Jewish Culture Festival that took place in the city of Krakow for the 28th time this year. The festival celebrates diversity and beauty of the Jewish culture from all around the globe in the form of workshops, lectures, discussions, guided tours, and of course various musical events.

Krakow's Jewish Culture Festival Branding by Studio Otwarte

Following in previous year’s footsteps, this years’ visual identity of the Jewish Culture Festival is as bold and brilliant than previously, if not more. As the 28th year coincides with the 70th anniversary of the founding of the state of Israel, the festivals main theme became Zion, which Otwarte decided to depict as a dream, shimmering with a multitude of ungraspable colors. To translate this into the design, they used holographic foil for the wordmark. Applying the foil all across the festival materials, from print and advertising materials to t-shirts, rollups, and identity cards, together with saturated, minimal landscape typography, a cohesive concept was born that demands attention while being stylish and daring. 

Krakow's Jewish Culture Festival Branding by Studio OtwarteKrakow's Jewish Culture Festival Branding by Studio OtwarteKrakow's Jewish Culture Festival Branding by Studio OtwarteKrakow's Jewish Culture Festival Branding by Studio OtwarteKrakow's Jewish Culture Festival Branding by Studio OtwarteKrakow's Jewish Culture Festival Branding by Studio OtwarteKrakow's Jewish Culture Festival Branding by Studio OtwarteKrakow's Jewish Culture Festival Branding by Studio OtwarteKrakow's Jewish Culture Festival Branding by Studio OtwarteKrakow's Jewish Culture Festival Branding by Studio Otwarte

Images © Studio Otwarte