Polish Browar Zakładowy is well appreciated by beer lovers local and aboard, rated with an impressive 96/100 on the global beer rating site ratebeer.com, leaving you to believe these young craft beer enthusiasts have turned their passion into a successful profession. But as I am no expert on beer I’ll leave my thoughts on the taste for others to critique, yet I have a few words to share with you about the design. Two to be precise; Surprisingly refreshing!
Along the rise of the craft beer culture in recent years, the originality, quality, and effort that is put in the packaging, the label, is impressive. Browar Zakładowy commissioned a local creative, talented illustrator Dawid Ryski to design the labels of their numerous beer variations with delightfully humorous and catchy results. A barleywine named “Destructor” is paired with a bunch of dynamite, double IPA “Heavy load” with a truck full of beer, smoked porter “Went Up in Smoke” with a barbeque grill – each type is paired with a unique illustration in a retro inspired style reminiscent of the classic Polish School of Posters. Anything but basic, the design is catchy and amusing, but not gimmicky or childish – and most importantly – it makes you want to pick up a bottle!
Images © Dawid Ryski
The shining star on the Viennese creative sky this spring for many local designers, creative entrepreneurs, and visual professionals was the Forward Festival. Growing significantly in size from last year and offering a more varied spread of speakers, keynotes, and workshops, the festival was much anticipated and hyped. Packing up and moving up the Ring Strasse from last year’s location the Gartenbaukino, to the impressive, and massive, MAK – Museum of Applied Arts – if things were to fail – the location was not to blame. The beautiful building plaid a big role in the festivities as all three days were spent within its walls from the opening speech by MAK director Christoph Thun-Hohenstein given on a stage built in the corner of the large exhibition hall, to the after parties on both nights and the finale of the Forward Film Festival on Sunday. And even though at times it felt the organizers had stepped in boots (or halls) a few sizes too large for them, by the end of the weekend it was the atmosphere and people that kept everyone in high spirits.
With over 40 speakers scheduled across the two days, I knew beforehand I’d have to pick and choose the ones I wanted to see. Besides the crowd-pulling names like MoMA’s chief curator Paola Antonelli and cult designer Eike König of HORT, my must-see list only included SNASK and Mr Bingo – thinking I would be left with plenty of time to hop between the two lecture halls and exhibition area. In the end, I saw, learned and met so many interesting presenters and characters I could have never been able to plan it all ahead. The only downfall was the constant feeling of needing to be elsewhere, the possibility of missing out on something special when choosing between speakers in different rooms. Too often I walked in in the middle of previously unknown speakers presentation and thinking – wow, I almost missed on this! But this is the common feeling when having too many candies and deciding what to eat first. So, you know, not really a problem.
In the end of the three-day weekend, I had seen over 20 speakers, met most of the exhibitors, taken hundreds of photos, posed for one awkward polaroid, drank liters of water, ate too many hot dogs to name and had dozens of inspiring meetings with fellow festival goers – and one embarrassing yet inevitable fan girl moment. To write a play-by-play of the whole weekend might be a bit of an overkill, so I thought I’d list the top 10 things that struck out the most to me:
- Don’t work with arseholes. Don’t work for arseholes. – Erik Spiekermann
- When someone asks you to meet them at the Business Lounge – don’t be surprised when it turns out to be a bouncy castle.
- You can do a great, insightful, beautiful branding with the idea of “no” branding. – Studio es
- Always take the goodie bag. You never know when the snack inside will save you from festival exhaustion.
- Don’t work for people, but with people. – Eike König
- The perfect group size is 7.
- Don’t waste good ideas on companies. – Mr Bingo
- If bees were paid minimum wage for their labor, a jar of honey would cost 182 000 dollars. -Unknown Forward festival goer.
- Having a beer in the shower is acceptable. It’s called a Shower Beer. – SNASK
- Vienna is stacked with young, creative and inspirational people <3
Forward Festival was 2.5 days of creativity with just the perfect amount of craziness thrown in the mix. If you missed out on the fun this year – make sure to be there next – OR even better, take part in Forward Festival Zurich or Munich taking place this June.
Images © Design&Paper
Eniko Deri and Nora Demeczky are Hungarian graphic designers and owners of the Budapest based Studio de_form. Having graduated from Moholy-Nagy University of Art and Design in 2014, they are well-known throughout the design community for their striking solutions in the fields of art direction, branding, and editorial design. Their bold use of color and unique out of the box thinking when it comes to layout and scale while utilising the most modern digital techniques help them move across the fields from digital to analog with ease. The two creatives clearly understand the ever evolving contemporary design scene and boldly set themselves apart from the rest by not shying away from attention, but seeking it with bold, tenacious design that not only catches the viewers eye, but forces them to halt and look.
One of the latest projects is a rebranding concept for a Miami Florida based company Frutti-Land that sells raw vegan sweets, frozen yogurts and healthy beverages. Opting to turn away from the usual heath-food store granola-style (as I like to call it), they kept true to their vision and took the route they are best known for. The bold concept is minimal yet loud at the same time, combining typography and color blocking. Executed with the most simple of means – monochrome tape implemented on everything from menu headers to take away packaging, it creates a strong uniform look that feels surprisingly fresh yet familiar. It’s hard to pin-point what attracts me to it, maybe it’s the young coolness that we always hear about…
© Studio de_form
Forward Festival for creativity, design and communication brings together the most interesting and topical international and local creatives, who provide insights into their success stories in an exciting atmosphere. The festival takes place next week here in Vienna and in the upcoming June in Zurich and Munich. At the center of each event is a conference with numerous key note speakers from renown design agencies, media outlets and creative minds accompanied by various side events, such as workshops, live art sessions, networking events and after parties.
Kicking up into new gear for it’s 4th consecutive year, the Forward Festival is going bigger, bolder and more international. First off, the event will be held in English (amazing news for us non-german speakers!) with an intriguing international line-up including the likes of Eike König from studio Hort, SNASK – the Swedish rock and roll stars of graphic design, Marcus Fairs from Dezeen and senior curator of MOMA Paola Antonelli to only name a few. Secondly the event has relocated to a larger venue over a MAK – Museum for Applied Arts in Vienna, which means more room for a diverse program. In addition to the talks by the main speakers, interactive, hands-on workshops and special interest lectures with smaller key notes of more in-depth topic are offered. The full view of the line-up can be seen here: Vienna, Munich, Zurich.
The festival takes place from 21 – 22 April 2017 at MAK – Museum for Applied Arts in Vienna. 15 – 16 June at Alte Kongresshalle in Munich and 17 – 18 June at Freitag F-factory in Noerd.
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GET YOUR TICKETS NOW
…and I’ll see you there.
© Images Forward Festival
Illustrator, artist and non-fiction book author Natalie Ratkovski has worked for numerous design and creative agencies, published books “Profession – Illustrator and Let Yourself Create”, “Profession – illustrator” and “Drwan Everyday” while having her illustrations grace the cover and pages of numerous publications. With a retro inspired signature style, Ratkovski uses a mix of digital and traditional techniques including watercolor, colored and pastel pencils, gouashe, graphit, ink to name a few. Her light, feminine style combined with a masterful use of harmonious color pallets shines on her personal art work inspired by travels and nature. The hand drawn illustrations are a breath of fresh air in the mids of the digital times we live in. It creates a sense of technique, movement and appreciation for the craft and object.
© Natalie Ratkovski
Karmen & Nika, two designers from Maribor, Slovenia, have an eye for minimalism and clever beauty. Instead of limiting themselves as graphic designers they joined forces and formed a studio under a simple yet truthful name – Wedesignstuff. With a no-nonsense attitude the young creatives have established themselves through high-quality, brilliantly stunning client work and collaborations, including their latest Fino Fino branding concept.
With a holistic approach, WDS focuses on brand consistency making sure every element of a brands identity supports its story and builds a memorable experience. For Fino Fino – a line of beautiful, fine objects, they created a playfully elegant typographic logo placing the letters in two joining archs to symbolise the chaotic creative process filled with ups and downs yet coming together in the end, forming a full circle. By using symmetry and harmonious color scheme that is carried throughout the whole concept, a clear message is communicated to the customer that narrate and reinforce the brands slogan: All is fine.
We’re used to seeing quality work from one of our favourite Budapest based designers Kissmiklos, and his latest project Local’s Lore is yet another notch on his endless belt of beautiful design concepts. Local’s Lore is an interactive atlas of places and spots around the globe for like-minded design travellers. It’s idea is to reveal the well-kept secrets of locals, often overlooked or forgotten by tourists to create new experiences off the beaten track. Everything from miniature galleries and pop-up stores to market stalls and fairytale courtyards, Local’s Lore shows these places through the eyes of a local – resulting in a community that seeks to flatten the world, and create a common language between foreigner and local, one based on the lore of those that know the place best.
In reality, the Local’s Lore consists of an online city guide based on Instagram and Google map. Building a community of travellers, the platform ables a visitor to find the most interesting, cool and stylish hangouts of a city by browsing the Instagram images of locals on an interactive map: cafes, restaurants, shopping locations, showrooms, and exhibitions are all accessible through a simple click on an icon. Also borrowing the visual style from the famous app, Local’s Lore relies heavily on tiled photographs while subtly communicating their philosophy: Live global, experience local, through a contemporary, minimal logo that combines a home and a globe.
Co-founder: Kristóf Balla
Assistants: Réka Pásztor Turák, Eszter Suri