PACKAGING

Colorful Skizo Wine Labels by Studio Nur

16/01/2019

Studio Nur is a Budapest based graphic design studio founded by Eszter Laki (previously here), a renown Hungarian designer with numerous successful design projects under her belt. Familiar from her personal work, Studio Nur combines clean typography with hand-drawn details in their branding concepts, with the latest being a label re-design for a local winery; Skizo.

Skizo, a promising Hungarian winery owned by a talented young couple were looking for a bold, experimental idea when asking Studio Nur to create new labels for their first product line. The outcome did not disappoint as the line became their signature work as the result of both the quality of the product as well as the loved labels featuring colorful palms.

The original design which was developed by Dia Ghyczy and the Laboratory Group advertising agency was Nur’s starting point during the redesign while giving it a radical twist by using more powerful colors and sharp lines. Using a full-wrap, tall labels enhanced the fine art character with its resemblance to relief printing techniques. The final touch comes from the colors of the bottle capsules matching the labels on the different wine types.

Images © Nur Studio

EDITORIAL

The Russian “Swiss” Monograph

14/01/2019

The Russian “Swiss” is a book showcasing seven Russian books from the 1960’s-80’s, an era when Russian designers openly professed a commitment to Western (mainly Swiss) book design. The seven books were chosen by professor and designer Innokentiy Keleinikov, by the ruling of what constitutes as a “true” book by his standards – a thing of beauty, each with its own personality and spirit. The books covered are introduced by concrete examples of layouts, typography, and images, along with detailed commentary by awarded Swiss book designer Jonas Voegeli revealing the design idea behind them in more detail.

Created in a collaboration between the printing house PRINT, international book design competition Zhar-Kniga, and Europapier, the Russian “Swiss” is an elegant monograph about books that stood apart. Printed on the excellent design papers provided by Europapier: for the book block, Arctic Volume White and Munken Pure Rough are used, and for the cover Color STYLE Smooth paper. The design of the book, with the white and gold printed cover is timeless, supporting the content in a beautiful way.

The monograph opens with two articles, one by Innokentiy Keleinikov explaining the value the chosen books can offer for contemporary book designers, and one by Jonas Voegeli, telling about his impressions of what he sees in the design and the reasoning on this matter.

An introductory article is attached to each book analyzed, which reveals the visual design of the publication in question. Then a more detailed account along with images, texts, and comments (both in Russian (bronze) and English (dark green)). The book is distinguished in itself by an original layout and precise and thoughtful execution.

Images © Design&Paper

PACKAGING

From Vienna with Love – Bieder & Maier Coffee Branding BY KTHE

12/01/2019

Viennese creative agency hilariously named KOBZA AND THE HUNGRY EYES, or KTHE for short, is (for all we know) the first advertising agency in Austria to launch their own coffee brand. The coffee brand Bieder & Maier was created in cooperation with barista Valentin Maier, combining his expertise in coffee and KTHE’s sense of design and branding knowledge, a brand that celebrates the classic Viennese coffee house tradition while meeting all the requirements of a modern lifestyle was created.

While Valentin Maier takes care of the best beans, roasting techniques, and blends, KTHE is responsible for brand strategy, naming, design, packaging, product launch, offline, online, and social media. And while I can’t give my opinion on the coffee without trying it (and starting a debate, we are in Austria after all), I can, however, tell you how much I love the branding!

The combination of yellow with the hand-drawn illustration and curious typography is a true showstopper, with enough elegance to feel luxurious while being contemporary and surprising. My favorite element of the concept is the illustration of the giraffe, which commemorates the year 1828 when the Viennese coffee house tradition was born and the first giraffe came to Vienna at the emperor’s behest. Sprouting a habit of people starting to drink coffee “à la giraffe”.

Images © Kobza and the Hungry Eyes GmbH

INTERVIEWS

Printing House J Point Talks The Possibilities of Special Printing Effects

10/01/2019

J Point Plus is a printing house for digital and offset printing, and part of J Point Group – the leader of the Bulgarian market in the full printing services and production of commercial and creative printing applications including branding and packaging projects, and other custom printed applications that feature a sophisticated design and special print effects.

Printing House J Point Talks The Possibilities of Special Printing Effects

With state-of-the-art offices, J Point has manufacturing facilities all over the country equipped with advanced digital and offset printing technologies, as well as UV varnishing, laminating, gold stamping, embossing, die-cutting, cutting, creasing, and other finishing services. The company’s goal is to keep developing its business by investing in advanced printing technologies and offering its customers tailor-made, innovative and creative printing solutions. With the latest advancement being engraved printing.

To showcase the possibilities of this new technology, as well as other special printing effects, J Point created a range of coasters as a marketing tool, specifically designed for the local catering and wedding industry. Intrigued by the special printing methods, and the exquisite designs, we asked J Point a few questions. 

How did you get the idea to produce these coasters? 

We were looking for a solution for a thematic marketing product, both simple, non-recurrent, but also attractive enough to demonstrate our latest technological possibilities for engraving printed matter. Our idea was to distribute the product (coasters) freely to a specialized exhibition of catering and wedding agencies in Sofia, which is our target audience. We specifically chose the coasters as they are an integral part of the catering business, and as far as our approach for design is concerned, it is entirely tied to the decorative elements that are characteristic of each wedding.

Printing House J Point Talks The Possibilities of Special Printing Effects

And how did you pick the papers?

We chose Europapier’s papers, Remake Sky and Remake Sand because they offered us exactly what we were looking for – soft and non-standard colors with an eco-feel on the paper structure. At the same time, the papers had to be thick enough to ensure stability in the laminating process and, last but not least, endurance from additional enrichment with special effects. Remake Sky and Remake Sand covered these criteria.

Printing House J Point Talks The Possibilities of Special Printing Effects

What special printing techniques were used, and how did the papers handle these special techniques?

Modern printing technologies are used for special print effects – Liquid metal printing with colored foils (in the case of red and silver foils), Digital UV varnish and Laser cutting and digiCut engraving. Remake Sand had very good resistance to laser cutting, and the application of complicated contours and micro-details of digital varnish and color foil on Remake Sky became flawless. 

And how do your customers respond to this product as a way of branding? Do they like it?

Customers are very impressed by the coasters, and above all, by the fact that such a simple product may look so extraordinary! We are pleased to have been able to show how, through the combination of appropriate paper and special print effects, we can transform the concepts of the regular printed product.

Printing House J Point Talks The Possibilities of Special Printing Effects

Images ©  J Point