A Ceramic Brand SHUR’s Visual Identity Combines Classical With Contemporary

Contemporary visual identity for SHUR, a personal brand of a ceramic artist Oleksandra Kurylo, by Ukrainian designer Oleksandr Lykhohrai. Given the task to create both the name and the visual identity, Lykhohrai created a minimal, modern concept, which links to the past.

The thoughtful color palette is made of calm, natural colors – blue to emphasize the simplicity and dark green to underline its eco-friendliness and natural origin. The main source of inspiration for the typography comes from Renaissance, with a strict and discreet serif typeface boldly combined with a contemporary grotesque. It describes SHUR’s philosophy; classical forms and techniques redefined in contemporary style. The handmade, back-to-basics ideology was also utilized in creating the photographs supporting the visual identity with an analog camera, further communicating the idea of naturalness and the uniqueness of each product. To see some of SHUR’s amazing ceramic designs, visit their Instagram.

Images © Oleksandr Lykhohrai

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