Fora Brand Identity By Studio Leichtfried Plays With Space & The New Ideas It Enables

Vienna-based design studio Studio LEICHTFRIED focuses on creating compelling identity, digital, and print design concepts, by turning ideas into identities – and creating beautiful and simple ways to interact with the world. The studio is run by Paul Leichtried, a creative with an impressive career and resume, that includes clients such as Erste group, Designmonat Graz, and German Bionic. Before founding Studio Leichtfired in 2014, Paul garnered vital experience leading boutique design studios and advertising agencies in Vienna, Barcelona, Berlin, London, and Mexico. The creative is known for his imaginative concepts and high-quality execution, which impresses with its layered relevance yet comforting ease and charm.

There are numerous works and design projects worth noting in Leichtfried’s resume, but one that caught our eye was a simple yet stylish concept he created for Fora, a Viennese agency for strategy and communication. Fora offers a new type of consulting service that helps companies and brands fine-tune their message, with a thoroughly thought-out strategy and top-notch implementation, that not only works but also resonates for a long time. 

The concept combines classic serif typography with a contemporary color palette, that coordinates the brand’s signature rich lilac with a deep green, a bold blood orange, or a burned brown – and various printing materials from embossed metallic mirror papers to transparent sleeves and stylized photography. “The name Fora is derived from the Latin word forum: just like a forum, Fora offers space for ideas, dialogue, and exchange. We translated this core idea into a dynamic visual system that creates space for new things, in which type, image, and form constantly form new connections.” – Leichtfried writes about the cohesive concept that effortlessly flows through from the digital and analog brand materials.