Mendelssohn is a young design studio specializing in branding and visual identity in the heart of Trnava, Slovakia. Creating beautiful and sensible solutions that help brands grow and communicate effectively, Mendelssohn has become known for its impeccable taste that manifests in design concepts that value minimalism, purity, and conceptual thinking. Through a design strategy, the studio helps organizations achieve their goals. At the core of its values, the studio believes that business can be meaningful and beautiful. These wise words were put into action in the visual identity and branding design for a logistics park Fahr Park.
A minimal visual identity that underlines the multipurpose business focus of Fahr Park, with a luxurious touch realized on Munken Lynx paper
The Fahr Park logistics park visual identity and branding required Mendelssohn to develop a conceptually complex and mobile yet minimal design range, that underlines the multipurpose business focus of the client.
As the various businesses that are located at Fahr Park mostly owned by craftsmen who value precise and hard work, Mendelssohn not only felt the need to represent them all to their highest potential but wanted to achieve a level of luxury and a feeling that every little small detail of the identity is made to perfection. “So we chose a paper that best represents precise craftsmanship – Munken Lynx. It really gave us a natural and luxurious feeling we wanted”, Mendelssohn says.
We chose a paper that best represents precise craftsmanship – Munken Lynx. It really gave us a natural and luxurious feeling we wanted”, Mendelssohn says.
The monochrome concept with meticulous and minimal typographic elements creates a professional and authoritative feel for the visual identity, while the details, such as the right paper choice, enable a timeless experience for the user. “We’ve decided to work with a minimalistic approach using just black and white as the primary colors. We’ve already had experience with working with some other paper types yet have not found a paper that could feel more luxurious than Munken Lynx. When we got our hands on the paper the first time, we felt that it has been made precisely for businesses that demand luxurious quality. And the business itself, Fahr Park, wants to attract customers and partners who require premium quality too”, Mendelssohn explains their decision to work with Munken Lynx – a paper exclusively available at Europapier.
When we got our hands on the paper the first time, we felt that it has been made precisely for businesses that demand luxurious quality. And the business itself, Fahr Park, wants to attract customers and partners who require premium quality too”, Mendelssohn explains their decision to work with Munken Lynx – a paper exclusively available at Europapier.
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