An optical illusion is an illusion caused by the visual system and characterized by visually perceived images that differ from objective reality. In other words; they are cool images perceived in a manner that differs from reality. I’ve always been fascinated by the idea and even based my Bachelor Thesis around the topic. The idea that a specific use of color, light, or patterns can be deceptive or misleading to our brains is thrilling. Something that is not there, comes alive by our own defectiveness of seeing reality. Optical illusions have been used through out art history, some were said to be as old as cave paintings, but it’s the likes of Salvador Dalí, Marcel Duchamp, Victor Vasarely, and Charles Allan Gilbert, who made it famous in the mid 20th century.
Mondi – an international packaging, and paper group – has published an expressive new visual book for its IQ color range of uncoated tinted papers that is itself a piece of art. Entitled ‘The Art of Seeing’, it invites you on a journey through color, while exploring the visual phenomena and perception. It’s 288 pages are filled with vivid colors and optical illusions in a variety of printing and finishing methods, starting from the interactive game on the cover. The dynamic visual book inspires the imagination with the unlimited possibilities of the IQ Color papers, with easily removable color samples from specially perforated pages, to help experiment with different ideas and color combinations.