PACKAGING

Moiré Pattern Inspired Seafood Packaging by LOCO Studio

10/07/2018

Nizhny Novgorod based Loco branding agency (previously here) took upon themselves the task of designing the packaging for Nord Stream, a product line of preserved seafood with 5 different tastes: sardine, smoked mussels, crab, octopus, and squid. Truly thinking outside the box (little packaging design humor, eh?), they came up with the idea of utilizing hidden animation in the packaging indicating the type of seafood inside, based on the concept of the Moiré pattern.

A Moiré pattern is produced by laying an opaque ruled pattern with transparent gaps on top of another similar pattern. To create an animated Moiré pattern, also known as ‘Shape Moiré’, you need to superimpose the top layer on top of a layer containing a more complex shape, which is periodically repeating along the vertical axis. Moving the upper layer an illusion of movement is created. This simple technique, which even scientists are yet to precisely explain, plays with the unique way our eyes and brain communicate.

As impressive as it is to see the technique utilized in packaging design, especially in such an interactive and beautiful way, what I love the most is the attention to detail in the overall concept. And even though the Moiré pattern is on center stage, typography, color scheme, and functionality are thoroughly thought out. Another great example of the endless possibilities and creativity that is yet to be discovered in packaging design.

Images © 100% ART Studio

DESIGN, PACKAGING

Europapier Launches Design Papers Collection 2018

07/07/2018

Design Papers is a premium paper collection of Europapier, a leading paper merchant of Central and Eastern Europe. Produced every second year as a tool for designers, printers, and other graphic industry professionals, this year’s collection is the biggest in its history, in paper diversity as well as in size. Containing a mammoth amount of over 25o different paper qualities, the stylish box conceals within two swatch books split between six categories.

Europapier Design Papers Collection 2018

Following the success of its predecessor, the 2018 edition of Design Papers is designed by Metaklinika, an independent design studio from Belgrade. The concept for this year’s catalog was inspired by modern abstract art, as the color blocked packaging indicates, echoing the diversity and wide range of colors offered in the collection.

“With two dominant colors on the box – blue and pink; they reflect the yin-yang principle (light and dark, cold and warm, etc.). Also, there are two additional colors – grey and brown; these two were selected carefully to highlight the two dominant colors so that they can stand out even more. The brown color is here to highlight the blue and to increase its intensity, while the grey emphasizes the gentleness of pink. This combination is essential for a harmonious impression of the box”, Metaklinika explains.

Europapier Design Papers Collection 2018

Europapier Design Papers Collection 2018

By adding beauty and persona to a tool, Metaklinika succeeds in creating an inspiring experience for the user. The catalog appeals in its minimalist language, from form to color and uncomplicated functionality. Designed with the target group, designers and people working in the graphics industry who value minimal design and appreciate fine design and graphics techniques, in mind.

While the embossed textured Classic Covers Millennium box accentuates a luxurious, haptic experience, it is the endless inspiration from the stunning paper collection within, which incites the user reach back and open the box time after time. 

Watch this space: from this day forward we’ll be showcasing a new part of the Europapier Design Papers collection weekly. Next, a closer look at the carefully curated 2018 collection, and how it found its final form. Also, if you fell in love with the catalog and dream of owning one, we’ll be launching a giveaway competition next week! 

Europapier Design Papers Collection 2018

Europapier Design Papers Collection 2018

Europapier Design Papers Collection 2018

Europapier Design Papers Collection 2018

Europapier Design Papers Collection 2018

Europapier Design Papers Collection 2018

Europapier Design Papers Collection 2018

Europapier Design Papers Collection 2018

Europapier Design Papers Collection 2018

Europapier Design Papers Collection 2018

Images © Lumina Images

DIY

26 Summer Party Decoration Ideas

03/07/2018

Create a perfect party atmosphere with fun, stylish paper decorations you can make yourself. Whether you’re planning on a birthday in the garden, a small picnic, a large family barbeque or even a wedding, why not have a pre-party in which you can create and make together the decorations. Anyone of the party decoration ideas below is sure to bring your party to the next level, and a smile to your guests faces. From fruit inspired drink umbrellas to watermelon Piñatas and matchbox popsicle surprise boxes. Something fun for each occasion!

 

1  2  3  4  5  6  7  8  9  10  11  12  13  14  15  16  17  18  19  20  21  22  23  24  25  26

BRANDING

The Dot Home & Balin Manufacture Branding By Daria Stetsenko

29/06/2018

Kyiv based graphic designer Daria Stetsenko (featured previously here) has a strong minimalist approach towards the work she creates, resulting in timeless designs. With an eye for typography and illustration, she elegantly combines the two in her latest project; The Dot Home & Balin Manufacture branding.

A concept store for design and home textiles with local production, The Dot Home produces regular and capsule collections of carpets, furniture, accessories, table textiles and bed linen, which are all made of natural materials, mostly flax. The combination of design and art, as well as collaboration with artists and artisans, is at the heart of the brand. Values which are communicated through the visual language created by Stetsenko.

At the center of the visual identity, lies an illustrated image of the Balin Manufacture — a textile company founded in 1868 by Asigkrit Balin in a small town Yuzha, and one of The Dot Home’s production sites. The Balin Manufacture offers all products of flax processing: flax, yarn, and fabrics. In 2016 the renovation of the factory began a transformation in which the historic buildings and adjoining territory are turned into a modern textile cluster equipped with high-tech full-cycle textile machines, residence for designers and educational center. Besides reproducing the impressive architecture, the concept is cleverly divided between two contrasting colors; a concrete grey and brick orange, one representing The Dot Home, and one the Balin Manufacture.

Images © Daria Stetsenko