BRANDING

Kultura Branding By Marka Collective Inspired By The Speakeasy Era

13/02/2019

Bulgarian Marka Collective’s work is always spot-on, well researched and high in quality, whether in ideas, creativity, or execution. We’ve seen many stellar branding concepts by them (previously here) yet their latest project involving a speakeasy is what captures their skillset the best. Култура, or Kultura for us without the means to read Cyrillic, is a bar – a speakeasy – located in the city of Varna in Bulgaria, inspired by the Prohibition era of the 20s and 30s in America.

Speakeasy Bar Kultura Branding By Marka Collective

The concept designed and executed by Marka Collective focuses on the hidden aspect of a speakeasy – with a strong post-apocalyptic dystopian feel, blended with the Prohibition period memorabilia. The black and white with deep bloody red combined create a classic color combination, while the line illustrations and modern typography keep it contemporary. Utilizing various printing methods, especially the blind embossing is a clever reference to the speakeasy culture, while the black and white photographs bring a whiff of history to the mix.

Kultura was founded “as an oasis for people who still understand the importance of transforming a random Friday night into a lifetime experience”, and with no doubt, it has become the place to seek refuge from the mundane everyday life, a place where one can freely and openly engage in the more hedonistic things in life.

Speakeasy Bar Kultura Branding By Marka CollectiveSpeakeasy Bar Kultura Branding By Marka CollectiveSpeakeasy Bar Kultura Branding By Marka CollectiveSpeakeasy Bar Kultura Branding By Marka CollectiveSpeakeasy Bar Kultura Branding By Marka CollectiveSpeakeasy Bar Kultura Branding By Marka CollectiveSpeakeasy Bar Kultura Branding By Marka Collective

Images © Marka Collective

ILLUSTRATION

Illustrated Menu Cards For Costes Restaurant By Studio NUR

11/02/2019

Costes, the very first restaurant in Hungary to earn a Michelin-star, is celebrating its 10th anniversary this year. For the occasion, they decided to introduce a game which takes the customer through the ordering process to compose an interactive gastronomical experience. And who else would be more suitable for the job that Studio NUR, run by Eszter Laki (previously here), the designer with the most praised and applauded restaurant branding concept in the city of Budapest. The unique concept combines minimalistic line illustrations with a monochromatic color scheme, printed on various methods on an elegant, embossed white paper.

Illustrated Menu Cards For Costes Restaurant By Nur Studio

The original idea to use cards as an explanatory menu came from their Michelin-starred chef, Eszter Palágyi, who is famous for her inventive, playful cuisine. The game, an expendable set consisting of 16 various elements resembles of a card game with typically arranged symbols and texts presented on a special cardboard paper. Slightly bigger than the ordinary playing cards yet comfortable to hold, the cards unfold the whole menu with explanations and fun facts written by Kamilla Mihály.

Illustrated Menu Cards For Costes Restaurant By Nur Studio

On the front side of the cards, the main ingredients of each dish are demonstrated with minimally dexterous line-drawings which are printed with letterpress technics. The logotype is emphasized with silver hot foil stamping. The gentle shining of silver appears on the edge painting and on the box of the cards as well. The joker is a blank card, a sort of a guest-book to encourage the visitors to leave a comment on the experience – to complete the game. The idea and execution of the menu is adventurous and fun, perfectly enhancing, and supporting the dining experience at Costes.

Illustrated Menu Cards For Costes Restaurant By Nur StudioIllustrated Menu Cards For Costes Restaurant By Nur StudioIllustrated Menu Cards For Costes Restaurant By Nur StudioIllustrated Menu Cards For Costes Restaurant By Nur StudioIllustrated Menu Cards For Costes Restaurant By Nur StudioIllustrated Menu Cards For Costes Restaurant By Nur StudioIllustrated Menu Cards For Costes Restaurant By Nur Studio

©  photography by András Zoltai
art direction by Eszter Laki
graphic designers Eszter Laki & Réka Imre

EVENTS, INSPIRATION + PAPER

Paper Mood Board Inspired By Paperworld 2019’s Stationery Trends

08/02/2019

Between 26 – 29 January 2019, professionals from the Paper industry, Office Supplies and Stationery gathered together at Paperworld 2019, in Frankfurt am Main to uncover a brand new year’s trends in these three areas. Inspired by the stationary tendencies, we decided to put together a paper mood board which brings in focus the not only the colors but also textures and materials which guide this year.

The trends follow two main directions: “urban + pristine” and “graphic + particular”. The stylistic office bora.herke.palmisano staged the Trends 2019/20 with products from selected exhibitors.

Paper Mood Board Inspired By Paperworld 2019’s Stationery Trends

Simple, close to nature and conscious, the “urban + pristine” inspirations for the Scandinavian and Japan regions and set striking signs. With typical materials such as stone, leather, oak, walnut or cedar we immediately thought of the Gmund Urban Collection, a trailblazing collection of papers inspired by contemporary architecture in international metropolises. Additionally, Gmund Leather, the world’s first paper with the genuine texture of natural leather, and Remake, an upcycling paper which replaces 25% of wood tree pulp with leather residues, also serve as prime inspiration.

The color range is balanced and natural – ranging from red cedar over fir and graphite to jeans, soft wood tones, and off-white. Their surfaces impress with a striking look and robust feel.

Remake Autumn

Paper Mood Board Inspired By Paperworld 2019’s Stationery Trends

Gmund Urban Architect Powder 

Paper Mood Board Inspired By Paperworld 2019’s Stationery Trends

Remake Sky  

Paper Mood Board Inspired By Paperworld 2019’s Stationery Trends

Color Style Leather Macchiato Brown

Paper Mood Board Inspired By Paperworld 2019’s Stationery Trends

Gmund Leather Peacock

Paper Mood Board Inspired By Paperworld 2019’s Stationery Trends

Gmund Urban Brasilia Grey

Paper Mood Board Inspired By Paperworld 2019’s Stationery Trends

Gmund Leather Moccha

Paper Mood Board Inspired By Paperworld 2019’s Stationery Trends

The trend world “graphic + particular” combines unique ideas with a variety of patterns and graphic color combinations, combinations, giving a special touch to the topic of gift giving, packaging and writing, in colors such as mint blue, tangerine, rose, taupe and strong anemone blue. Black and white also set graphic highlights. The Color STYLE collection beautifully illustrates the graphic + particular trend, a versatile palette of high-quality colored board, with hues ranging from its vibrant shades to both warm and cool tones.

Paper Mood Board Inspired By Paperworld 2019’s Stationery Trends

Color Style Cool Blue

Paper Mood Board Inspired By Paperworld 2019’s Stationery Trends

Color Style Vibrant Coral

Paper Mood Board Inspired By Paperworld 2019’s Stationery Trends

Color Style Pastel Pink

Paper Mood Board Inspired By Paperworld 2019’s Stationery Trends

Color Style Macchiato Brown

Color Style Dark Blue

 

Paper Mood Board Inspired By Paperworld 2019’s Stationery Trends

Color Style White

Paper Mood Board Inspired By Paperworld 2019’s Stationery Trends

Color Style Deep Black

Images © Design&Paper, Paperworld

ILLUSTRATION

Olga Zalite’s Illustrations Are Full of Cheeky Characters

06/02/2019

Saint Petersburg based illustrator Olga Zalite is a talented artist working in the world of web graphics. Her whimsical world of illustrated characters is full of fun details, humorous topics, and bright, vibrant colors. One constant theme across Zalite’s work is greed and hedonism, which she illustrates with her characters’ exaggerated proportions in imaginative scenes. With a background in IT, Zalite works mainly with digital vector illustrations, but her work has been shown and applied on various mediums.

Olga Zalite's Illustrations Are Full of Cheeky Characters

Like many creatives, Olga Zalite draws inspiration from her own life, like the new things she learns and experiences, weird cravings, and sometimes other artists work. Thinking of her illustrations as one kind of therapy, a natural way of self-expression, Zalite’s work comes across a dream-like imaginary world – a peek into the mind of a creative. What drew me to her work was the skillful use of color, and humor, as there can never be too much of it the world!

Follow Olga Zalite on Instagram.

Olga Zalite's Illustrations Are Full of Cheeky CharactersOlga Zalite's Illustrations Are Full of Cheeky CharactersOlga Zalite's Illustrations Are Full of Cheeky CharactersOlga Zalite's Illustrations Are Full of Cheeky CharactersOlga Zalite's Illustrations Are Full of Cheeky CharactersOlga Zalite's Illustrations Are Full of Cheeky CharactersOlga Zalite's Illustrations Are Full of Cheeky Characters

Images © Olga Zalite