For over 100 years, the Stubenvoll family has been making wine in the Sopron-Fertőtáj wine region in Hungary. They were a “poncichter” family – meaning they also grew beans in their vineyards, along the rows of their grape plants, a typical practice in the Sopron region. Last year, descendants of the Stubenvoll family, the young brothers Csaba and Péter Orosz, started their own small Stubenvoll Winery using the knowledge and practices of their ancestors. And in the process, requested studio NUR, a Budapest-based graphic design studio founded by Eszter Laki (previously featured here), to design a new, fresh identity for the winery that would honor tradition while bridging the past with modern times.
The new Stubenvoll Winery identity refers back to the winery’s tradition of growing beans, with the stylized illustration of the letter S with beans, in the Stubenvoll emblem (as seen on the wax seal on the bottle top)
The view of the city of Sopron, with its iconic fire tower, is memorialized on the wine labels. The wines are categorized into two series, differentiated by lighter labels, for red, white, and rosé wine, and darker ones for kékfrankos and zöldveltelini wines. The light labels are in shades of cream and dusty pink, while the darker labels are in olive green and deep purple. The Stubenvoll winery also produces a limited edition Pet-Nat, or “Pétillant Naturel”. This respected, traditional manner of producing sparkling wine fits perfectly with the identity of Stubenvoll, and their appreciation of authenticity, craftsmanship, and natural wine handling.
The beautifully contemporary wine labels feature gold and copper accents, highlighting the city view and its details, and elevating the design to a stylish experience.
Eszter Laki and Réka Imre, the designers behind the concept, approached the task with the themes of family, tradition, comfort, and sophistication in mind. The beautifully contemporary wine labels feature gold and copper accents, highlighting the city view and its details, and elevating the design to a stylish experience. For a final touch, the corks are covered in a wax seal, pressed with the Stubenvoll emblem.
You can find more design inspiration by studio Nur on Instagram, and follow the life on the Stubenvoll winery here.