Studio Size is a small branding and motion studio from Zagreb, Croatia run by a team of talented creatives who wish to spend more time on fewer projects by focusing on the intellectual, functional, and artistic aspects of the design process. The studio’s portfolio includes numerous successful projects for major brands such as Adobe, Nike, and Philips, to name just a few, yet it was the studio’s work for the VK Winery & Gallery. Previously having designed the branding, packaging, and web presence of the winery located on a small hill near Ivanić Grad (including the amazing Fragmenti poster series) – Studio Size developed a unique concept for the packaging of their new wine: Kolaž.
“Kolaž” is a blend of five grape types, named after the art technique collage in which the artist glues multiple pieces together to create a new whole
Kolaž – collage in English, is a technique in which an artwork is created by re-rearranging cut-up images, papers, magazines, and other materials, and gluing the pieces together to form a new whole. This is where the new wine by VK Winery got its name. “The process of making a wine blend is similar. Winemakers take different grape types and combine them to create a new wine. That’s why we named this red blend “Kolaž” (collage) and designed a set of stickers people can cut, tear, and assemble on the bottle as they wish”, the studio writes.
The process of making a wine blend is similar. Winemakers take different grape types and combine them to create a new wine. That’s why we named this red blend “Kolaž” (collage) and designed a set of stickers people can cut, tear, and assemble on the bottle as they wish.
The unique idea creates an experience for the person beyond the wine, as they can partake and understand the mixing and combining method the winemaker went through. Through this engagement, the person is co-creating the packaging, which becomes a personalized souvenir that captures the moment and experience of enjoying their bottle of “Kolaž”.
The design inspiration for the stickers came from the grapes’ origin and the color and soil type they grow in, with each sticker representing one grape type mixed in this red blend. “We used a rubber band to bind the stickers to the bottle as an homage to traditional winemakers who used rubber bands to bind vines in their vineyards”.
Explore more of Studio Size’s work on their Instagram.