Late last year Pantone announced their chosen shade of color to be the Pantone Color of the Year in 2020: 19-4052 Classic Blue. The blue hue was chosen for its ability to instill calmness, confidence, and connection, as it highlights our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era and decade.
An important color since ancient times
As one of the three primary colors, blue has been an important color in world culture since the dawn of time. From the jewelry in ancient Egypt and porcelain painting in 8th century China to uniforms and business suits worn in modern days and the color of the European Union flag, blue has been present through every step of the development of our modern civilization.
As the ever-present color, various blue hues have had numerous meanings and uses over the years, yet the timeless and enduring Classic Blue is thought to signal peace, harmony, liberty, and imagination, and is often chosen as the favorite color among most people in the Western world.
What blue color means in branding and packaging?
The colors a company chooses to represent its brand can affect the mood, feelings, and behaviors of their target consumers. Based on the psychology of color, blue represents trust, consistency, and dependability in a brand, the same way we depend on the sky to stay blue. And it can be a therapeutic color that strengthens and brings harmony while reducing fear and tension, making it a favorite among protective services and communication companies.
It’s believed that darker blue perceives the brand as more professional, serious, and conservative, while a lighter shade will signal a softer, more creative brand, creating a distinction between younger and more mature audiences. But have you ever thought why and when you choose a brand or a product? Could it be the color of its branding and packaging? Below you can see examples of great and stylish branding and packaging concepts in Classic Blue.