Many people don’t know that tiramisù means “pick-me-up”, as it is so delicious that it pleases the mind and body and provides you with new energy. And that’s exactly what Berlin based Geremia Tiramisù’s new visual identity by Serbian designer Kovilja Neskovic embodies: vibrant colors, dynamic patterns and strong yet light-hearted typography, inspired by the traditions and origins of the dessert.
Geremia Tiramisù started as a small idea of two guys from a town in Italy called Treviso – the place where the famous dessert was born.
The name comes from the Prophet Jeremiah, who is one of the seven Old Testament prophets painted by the Italian High Renaissance master Michelangelo on the Sistine Chapel ceiling. Geremia was created in Berlin and besides having a stand at the Boxhagener Market they also do catering for parties. The little jars in which the tiramisu is sold are the perfect pick-me-up, in every sense.
Neskovic, who has worked with numerous clients including advertising agencies, small businesses, music producers, clubs, and patrons of the arts, created a completely new identity for the company, starting with a series of colourful illustrations of Geremia, a new logo and business cards, stationery, flyers and the most fun part the packaging for tiramisù jars. The illustrations of the prophet are fantastic on their own, full of color and life, portraying a contemporary prophet in a humorous manner. The pick-me-up notion is also incorporated in the logo, in which the middle brackets on E’s and A’s are so-to-speak, lifted up! All in all the visual identity perfectly encapsulates the young brands essence, from the color choices to the packaging materials. The project is still in progress and will be evolved as the company grows and new material is created. And if in Berlin, and in need of a pick-me-up, you know what to do!