A boutique creative studio based in Warsaw, Poland, STRETCHD (previously) creates timeless, and long-lasting visual identities and packaging concepts for clients near and far. Highly valuing the collaborative aspect of the design process, they often cooperate with international artists and designers, while maintaining a close relationship with the client – achieving valued and cherished end results. For their recent client Honeyboy, a personalized honey gift box producer, they were heavily influenced by ecological values, taking them into consideration in all aspects of the concept.
Honeyboy brand produces personalized gift boxes with a choice of 6 customizable tastes of honey; mango, cherry, strawberry, pear, raspberry, rose, chocolate, ginger, cinnamon, coffee and rum, peach, black currant, pistachio, orange, and chili. As a fully tailored gift, also each packaging can be personalized with a custom print or text.
Nature is an essential element of the brand, and besides supporting the apiarian industry by building new bee yards Honeyboy also contributes to environmental protection. All the ingredients, as well as the packaging, is produced thoughtfully meeting all modern day ecological requirements. Echoing the green values of the brand, deep green is combined with a peachy toned honey orange and a textured light grey and brown cardboard, while the line-illustrated logo and minimalist typography create a contemporary whole. In a truly modern approach, the branding and packaging let the product shine on center stage, while elevating it to a luxury experience.