BRANDING

Bright & Fun Yum Guy Ice Cream Branding by STRETCHD

16/11/2018

Warsaw based boutique creative studio STRETCHD.  creates strong visual identities that last for a long time, while tapping into contemporary trends. Their latest client is an ice cream shop Yum Guy with a fun and vibrant vibe. It’s homemade, authentic ice cream, as well as donuts and shakes. The fresh and unique ingredients are made in customers old and young.  

Bright & Fun Yum Guy Ice Cream Branding by STRETCHD

This diverse customer base is needed when designing the brand identity. With a request for something very colorful and eye-catching, something that will stand out, STRETCHD designed a bright and fun concept using three main colors: pink, teal, and aquamarine. The color palette highlights the summery, upbeat feel of the brand that reminds of hot beaches and lazy days on the sand – even in the middle of the coldest November afternoon. STRETCHD designed a bright and fun concept using three main colors: pink, teal, and aquamarine. The color palette highlights the summery, upbeat feel of the brand that reminds of hot beaches and lazy days on the sand – even in the middle of a coldest November afternoon.

The main concept is built around the character Yum Guy – a friendly and saucy ice cream man, which is used in both the logo as well as a pattern. The versatile use of typography and iconography, tied together with a unique color palette, creates a strong brand experience. The short, funny punks sprinkled across the packaging and branding material creates that tongue-in-cheek feel, so fitting for an ice cream brand.

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Images ©  STRETCHD.

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