When I think of yoga, I imagine earthy textures and materials, soft tones, and harmonious patterns – and more often than not, these are the characteristics that are chosen to represent the ancient Indian discipline that has become an extremely popular form of exercise for the body and mind. Good and successful yoga studio branding needs to be recognizable, credible, and vibrate positive energy and help you feel relaxed and mindful all at once.
…new yoga brands are branching out with more daring and unique visual identities than before, that while still echoing the classic characteristics one looks for in a yoga brand or studio, utilize lively illustrations, bolder colors, and contemporary typography that draw in the younger, hipper, and brand-conscious crowd.
In a field that is highly competitive, standing out among many is increasingly important. So new yoga brands are branching out with more daring and unique visual identities than before, that while still echoing the classic characteristics one looks for in a yoga brand or studio, utilize lively illustrations, bolder colors, and contemporary typography that draw in the younger, hipper, and brand-conscious crowd. We’ve collected ten beautiful examples of yoga studio branding concepts below, which showcase the wide variety the field has to offer.
For more branding + packaging inspiration, read our recent articles 46 Bee’utiful Honey Packaging Designs or Eggellent Egg Packaging Design: Traditional vs Innovative.
Visual Identity for YOJO Yoga Studio by Wiktoria Kamińska
Przestrzen Yoga Branding by nuo studio
Business Cards and Logo Design for HARMONY Yoga Studio by Anna Stręk
Sayoga Yoga mats and accessories Branding by Owlsome
Shanti Dama Branding by Studio Impulso
Identy Design for Madalena Yoga by Milena Anna
KINE – Joy of Movement Visual Identity & Branding by Kat Bartoszewicz
Dryp Branding by Passport Design Bureau
The Moving Point Yoga Studio Branding by Stefan Vincent
Pa’yapa Yoga Studio Visual Identity by 748 COLLECTIVE
