Graz based Anna Meinhart is an experienced print designer with a preference for branding, editorial, and packaging design, who introduces herself as a circus fan, who spends most of her free time upside down in the air. With such a positive, upbeat attitude towards life and work, it’s no surprise, she got creative when it came to designing the stationery for her own wedding.
Not one to take the easy way out, Meinhart decided to truly make the occasion memorable, for the happy couple themselves and each guest who got invited. The concept is thoroughly thought-out, from every detail and chosen element having a purpose, telling the unique love story of the happy couple, ending with a beautiful concept elegantly executed. We asked Meinhart to tell us a little more about the project, and she kindly answered.
How did you come up with such a unique concept for your wedding stationery?
It’s a campaign for the best day of my life. Every event needs a proper campaign. Last June the most important event of my life took place: my wedding. For this day I developed a concept which was based on my 10-year relationship with Clemens.
Every milestone got its own icon, for example, the bar where we met, the film during which we first kissed and our family tree. The save-the-dates came with the first part of our story – the “First Meeting” – followed by the invitation with the “Engagement” part. Step by step the guests became more familiar with our story. I used three different types of paper to transport our story but also to highlight the main information about the event.
Every milestone got its own icon, for example, the bar where we met, the film during which we first kissed and our family tree. The save-the-dates came with the first part of our story – the “First Meeting” – followed by the invitation with the “Engagement” part.
Tell us a little more about the inspiration behind the design and about the chosen printing methods
The Infinitive Factory did this amazing letterpress print with gold foil. Initially, I really wanted to add pictures of us. However, with this kind of printing that was not possible, which is why I chose to work with other paper types. The IF showed me this wonderful grey paper (Gmund Cotton New Grey) which I used for the main information like date or location. Photo paper was used for the pictures and a transparent paper which appears very soft – for the story.
Any special mentions in this project?
Big thanks and kisses to my husband who always believes in me.