Graphic design studio Barmaleys focuses on working on identity and branding projects for clients specifically in the food and restaurant industries. The Kyiv-based studio’s talented team has accumulated an impressive portfolio over the years to confirm their endless appetite for interesting new projects, and a quest to turn each restaurant and cafe into a wonderful, aesthetic experience for all to enjoy. One of their recent projects caught our eye with its tongue-in-cheek attitude and music history-inspired typography.
“Music’n’Coffee makes people come together is the slogan of the music industry inspired branding of the Coffee Records cafe
Located in the heart of the historic center of the city of Kyiv, Coffee Records cafe and espresso bar has a unique atmosphere that’s saturated with a true passion and never-ending love for music. As a natural continuation of the cafe’s owner’s characters – who are also musicians and “a little bit crazy” (as Barmaley so bluntly puts it) – at Coffee Records, you can feel the energy of not just the strong coffee made by some of the top baristas of the country, but of the owner’s dedication and devotion into things they love and cherish. The interior is a wonderfully eclectic mix of music memorabilia across the decades, from the psychedelic 60s to the MTV era of the 90s. Mixing good vibes with good music, Coffee Records is an experience like no other.
We strived to create a brand that is not boring, fun, flexible, communicative, but recognizable at the same time. It seems we have succeeded.
Responsible for the name to the detailed visual identity, as well as final implementation, the Barmaleys studio created a branding concept for Coffee Records that simulates the visual effects used in the record industry over different time periods, mainly translating this inspiration into various typographic “puns” in the different packaging and stationery products. “We strived to create a brand that is not boring, fun, flexible, communicative, but recognizable at the same time. It seems we have succeeded”, Barmaleys writes.