Boldly Colorful Kotlina Natury Egg Packaging & Visual Identity by Podpunkt

Podpunkt is an award-winning creative based in Warsaw who finds inspiration in Saul Bass’ famous saying: “Design is thinking made visual”. With a team of experienced designers, managers, and programmers Podpunkt creates comprehensive design concepts for a wide range of clients that stretch from original ideas to strategy and implementation. Their own sister company, software house Superkrypt specializes in digital products, making Podpunkt a powerhouse when it comes to modern design concepts that reach the client across all platforms and mediums. With many impressive projects under their belt, one recent one caught our eye with its simple and down-to-earth yet 

The identity visualizes the homeland of the brand, the green meadows of the Sudetes mountains – with beautiful, contemporary patterned illustrations in a range of bold colors

The brand identity invites the consumers to the home of Kotlina Natury. To the meadows in the middle of the Sudetes mountains, introducing the natural habitat of the brand’s heroines — the hens. The custom illustration of the meadow leads us through four geographical levels or areas of the valley. A level of grains and sand, a level of dense grass, a level of taller sprouts and their inhabitants, and finally, a level of tall stems, the tops of which reach the mountain landscapes. Each “level” of the illustration has been assigned to one of the four categories of eggs. The illustrations also feature the protagonists of the story: the hens and their traces, tails, beaks, and full silhouettes, and of course the eggs — as the main logo symbol. 

The illustration motives are the background for the whole visual identity. The creative team at Podpunkt focused on a combination of a visually strong world of colors and vector illustration with blissful nature photographs and portraits of hens. The illustrations serve as a creative background for various media as the identity combines illustrated patterns and details, both scenic and close-up photographs, and zoomed-in fragments – as well as a range of different printing techniques. 
 
Remake Oyster 380 g/m2 was used for the business cards, calendar and notebook covers. 
The solid-colored natural paper Remake is available in different colors.  25% of the ingredients are made from recycled leather, which makes this product special both haptically and visually. It is ideal for envelopes, invitations, packaging but also as content paper. The grammage range ranges from 120 to 520 grams, depending on the desired color. Remake is also versatile in terms of printing and finishing processes.
For the inside of the book calendar and notebook Munken Print 115 g/mwas the desired choice.  Both papers are available at Europapier Group. In case you are curious to find out more, contact your local paper specialist
“We chose them because their beautiful, natural pattern and color resembles the structure of an eggshell. They are also good for embossing and stamping, and we wanted a nice 3-D effect.”
Make sure to follow Podpunkt on Instagram for more inspiration, and if you crave more eggcellent packaging and branding content, check out the Eggellent Egg Packaging Design: Traditional vs Innovative article. 
 
Design & Art direction: Emilka Bojańczyk, Podpunkt
Illustrations: Emilka Bojańczyk, Zuza Charkiewicz, Podpunkt
Photos: Kotlina Natury 
© Active Sp. z o.o.
Animations: Wojtek Waydel, Superskrypt, Zuza Charkiewicz,  Podpunkt
Semi-Custom font & logo consultants: LatinoType​​​​​​​
 
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