Colorful Cardboard Toys By Studio ROOF

Amsterdam based studio ROOF is a family run paper design studio founded in 2005 by Romy and Ilya and their three children. In its 13 years, it has grown into a successful and beloved source of inspiration for children, and the child-minded, across the world. Their designs are always motivated by imagination, and created for all ages, inviting to tell stories to each other, to inspire and to be inspired.

Their first product ever, a cardboard playhouse has become a classic piece in many children’s room, is now accompanied by a massive collection of cardboard and paper toys and objects. Anything imaginable and plausible. These stunning designs encourage pretend play and imagination with a focus on craftsmanship and appreciation for design for both kids and adults. As Studio ROOF’S paper toys are not just loved by children, but also satisfy parents who wish for beautiful and ecological toys to match a contemporary lifestyle. Committed to making their products as nature-friendly as possible, all designs are made of recycled cardboard or paper and printed with vegetable inks.

Twice a year studio ROOF published a new catalog full of new and exciting paper designs. Their latest for the Spring Summer 2019 includes new a gorgeous blue lobster, colorful birds of paradise, dinosaurs, and a set of pop-up cards and two little boxes of wall decoration with insects in the leading role, created in collaboration with Danish design studio Dybdahl who reissues wonderful historical prints, blending them with a contemporary vision. See if you can find a favorite, something that urges you to create, sparks imagination, or just melts your heart. Visit their online shop, and follow them on Instagram.

Images © Studio ROOF

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