Isabella Thaller is an awarded Austrian graphic designer and art director, running her own Vienna based design studio. Working with international brands from various medias, as well as small local businesses, lifestyle brands and events, her branding work for Feinschmeck – a line of out of the ordinary soups from Vienna, is the perfect combination of contemporary minimalism and fun, passionate spirit.
Each soup comes in vegan and gluten free versions, hand made from the freshest and locally grown ingredients without added preservatives or artificial flavours. With unique flavours such as celery pear safran and sweet potato corn whiskey, the brand of unordinary condiments, deserved a fitting visual identity that Thaller’s design delivers. The traditional glass mason jars with minimal vertical label is enough to draw attention, while the handwritten logo on top the colorful paint strokes relay a handmade and personal feel.