Karmen & Nika, two designers from Maribor, Slovenia, have an eye for minimalism and clever beauty. Instead of limiting themselves as graphic designers they joined forces and formed a studio under a simple yet truthful name – Wedesignstuff. With a no-nonsense attitude the young creatives have established themselves through high-quality, brilliantly stunning client work and collaborations, including their latest Fino Fino branding concept.
With a holistic approach, WDS focuses on brand consistency making sure every element of a brands identity supports its story and builds a memorable experience. For Fino Fino – a line of beautiful, fine objects, they created a playfully elegant typographic logo placing the letters in two joining archs to symbolise the chaotic creative process filled with ups and downs yet coming together in the end, forming a full circle. By using symmetry and harmonious color scheme that is carried throughout the whole concept, a clear message is communicated to the customer that narrate and reinforce the brands slogan: All is fine.