Krzysztof Iwanski is part of a new generation of poster designers who not only found a way to create beautiful work for himself, but that gives back to his home city of Łódź, Poland. What makes his work special, besides the creative design, he hand prints the posters himself, making his best in keeping this dying art form alive!
Iwanski’s design ideology is simple: keep it interesting. Aiming to move away from the current style of advertising and movie posters which are over packed with information, he wants to design something that makes people come back and take a second look. Having shown in numerous exhibitions around europe his work is definitely appreciated. And this can be proven by the fact that most of his posters disappear within hours they are hung up on the streets. Iwanski explains how the posters he designs have to be replaced every few days because people simply steal them off the walls. Not a bad problem to have!
Iwanski’s career begun by making posters for a local cafe in the city of Łódź. Always having a special interest in music, but not being able to play any instruments himself, he thought “Okay, I can’t play any music but I can do the graphics for the music”. This way he keeps giving his input to the industry, and making a difference in the city landscape. Iwanski is passionate about poster design but is worried about what mass production has done to the art form, he believes that the poster is the most condensed form of communication and can be most abstract in the same time, which is true. It’s great what Iwanski is doing, especially in a country that is famous for the Polish School of Poster movement which took place from the 50s to the 80s.
The poster is not only giving information, but it is also an art form. And Krzysztof Iwanski is making his best to keep this dying art form alive!