For over 10 years the Wroclaw based interactive agency mohi.to has helped brands navigate the digital world by creating functional, ambitious and high-quality design concepts. But their skills reach across mediums, from digital to analog as their latest project for Spectra Lightning, a company specializing in professional design and sale of lighting products, a paper catalog promotes the company in a stunning way.
Titled Let’s talk about lighting, the catalog reflects the brand’s values and aspirations, as well as promoting and positioning the company in the lighting market accordingly. Mohi.to used materials of the same quality as the company’s products, including highest quality papers, complementing them with interesting refinements. Grainy paper texture combined with a delicate metallic gloss and copper hot stamping creates an interesting multi-layered effect. To contrast the rich cover, a see-through matt paper exposes the pictures beautifully.