The Paris, France-based artistic lab Marianne Guély Studio founded by the artist Marianne Guély herself, works with luxury brands worldwide, creating incredible paper installations that defy imagination and conception of beauty. Guély, acting as the “conductor” of her talented team, creates massive installations, window displays, event decorations, bespoke stationery, advertising sets, wedding decor, luxury packaging, and more, most often choosing to work with the most modest of mediums, and the “first love of the artist Marinnae Guély: paper.
Working with paper is appeasing, the material is soft to the touch. Paper is like a second skin: A supple, delicate, transparent material that enables any fantasy, metamorphosis, and enhancement. We can cut, perforate, crease, tear, curve, print, paint, emboss and embellish it as we please. With paper, we can navigate from one universe to another; it is marvelous to showcase diamonds or other precious stones in a window design.
“Despite its fragile appearance, paper reassures us in our daily life. Working with paper is appeasing, the material is soft to the touch. Paper is like a second skin: A supple, delicate, transparent material that enables any fantasy, metamorphosis, and enhancement. We can cut, perforate, crease, tear, curve, print, paint, emboss and embellish it as we please. With paper, we can navigate from one universe to another; it is marvelous to showcase diamonds or other precious stones in a window design. It is also the creative tool of every perfumer and is incomparable in monumental scenography for its lightness and lyricism. Above all, paper is the king of the circular economy!” – Guély writes about her chosen material.
Besides developing the most fitting tools for working on each project from various materials, paper is at the core of the studio’s work. Its lightness and flexibility offer unmatched liberty in installation, while the endless color, impression, and finishing options allow for elegant and subtle translations of concept and identity.
Studio Marianne Guély brings together a team of artists, artisans, and designers who work together to imagine, carry out and produce timeless projects
Currently working and collaborating with some of the most luxurious design brands around the world, Guély’s career began 15 years ago at Baccarat’s “Designer Days” show where she created the decor paying tribute to the tale of Beauty and the Beast made entirely with black paper – and wowed the world of fashion and high-end brands. Since then the studio’s impressive roster of clients has come to include French Luxury Houses such as Dior, Baccarat, and Chaumet, as well as international houses such as Mikimoto, Proenza Schouler, and Shisiedo, with the latest additions including major architectural firms such as Tino Zervudachi, Moinard & Bétaille Accociés, and more. Below you can see some of our favorite examples of the studio’s magnificent work, but make sure to delve deeper into their massive portfolio, and follow them on Instagram for the latest and upcoming projects.
A tribute to Virgil Abloh with Louis Vuitton
From window displays to scenographic design for 2021-2022 Baby Dior collection connecting the Earth and the sky.
Graphic décor composed of different symmetrical paintings, a reinterpretation of the emotions of the end-of-year festivities for Grand Seiko’s new European flagship located on Place Vendôme.
Table centerpiece for Anne-Sophie Pic at the Beau-Rivage Palace in Lausanne
Winter creation sculpted and realized for the window of Mikimoto Flagship store in Tokyo.
An immersive table decoration inspired by summer by Studio Marianne Guély immortalizes the limited edition Perrier Jouet box.