The Savoy Hotel’s Beaufort Bar in London is known over the world for its theatrical Art Deco setting and innovative drinks, the bar has launched a spectacular new cocktail menu that pushes the boundaries of cocktail making, imagination, and design. Created together by illustrator Joe Wilson and paper engineer Helen Friel, the pop-up cocktail menu will certainly get you on a weekend mood, and it happens to almost be a cocktail hour! Cheers!
Commissioned by head barman Chris Moore the menu is a collaboration between Joe Wilson and Helen Friel, and was photographed by Toby Summerskill. The two creatives worked together to achieve a gorgeous, one of a kind, as far as I know, a world first, pop up cocktail menu. After a year in the making, 1000 copies were produced and it’s sold at the Savoy Hotel shop. And of course, if you visit the infamous bar you get to flip through a copy of your own.
The innovative idea is familiar from food menus that showcase the actual food item or plate in question, but more often than not the photos are in two, not three dimensions, which makes The Beaufort Bar’s menu a unique art piece on its own. Although ordering a drink might take that much longer now as you’ll be browsing through a full book of paper art, but the actual act of it comes so much more fun and special!