Earlier this year Mohawk Papers launched the Mohawk Maker campaign – supporting makers of all kinds from all over the world. The campaign is supported with three publications, among them The Mohawk Maker Quarterly celebrating the heritage of craft in our digital world. We had a look at the first issue of the beautifully printed magazine, which talks about the Maker Movement and presents different kinds of makers and their work – form a biochemist turned craft cheese maker to design icon Massimo Vignelli.
Did you ever hear of the Maker Movement? The Maker Movement can be described as a new craft movement, which moves away from the impersonal and toward the carefully crafted and values quality over speed – ideas also shared by Mohawk Papers. New makers are more than DIY enthusiast, they are known to combine traditional craftsmanship with modern technologies (craft 2.0) and often turn their passions into thriving businesses.
Inside The Mohawk Maker: Craft 2.0
According to Forbes magazine, the Maker Movement is “reinventing retail” in the US – but makers are also on the rise in Europe using the possibilities our digital age offers. The internet gives us unprecedented access to craftspeople and insight into their work: we can see how bees are producing our favorite honey in the hills of Upper Austria or learn about the roasting technique of a small coffee label in NY City.
We share Mohawk’s opinion that designers, illustrators, photographers, and artists hold a unique and influential position in the new craft movement. This is why The Mohawk Maker Quarterly wants to support a community of makers and give readers the opportunity to learn about all kinds of makers from small manufacturers, artisans and printers to designers and artists. In the first issue you can read about how icon Massimo Vignelli designs books, hand-carved woodblock printing at Tugboat Printshop in Pittsburgh or Alabamboo’s bamboo bike frames.
What will you make today?
Curious? The Mohawk Maker Quarterly is available in print as well as online on issuu. Additionally, the publication is enhanced by augmented reality, which means that by scanning certain images on paper with your phone you can access online content such as animated videos featuring portraits of interesting makers. We wish you a good read!