Dutch art director, visual designer, and collage artist Toon Joosen has run his own studio TOON concept, art direction & design in Breda, the Netherlands, since 1998. Working for various advertising agencies, publishers, and private clients, Joosen’s work often includes designing logos, corporate identities, flyers, posters, magazines, and books, as well as creating concepts for various projects. But additionally, to Joosen’s impressive career as a designer, he’s also been making his own artwork for a number of years.
Playing with scale and perspective, Joosen creates tongue-in-cheek scenarios that bring nostalgia and humor together
Mainly working with collage, Joosen’s work has a distinct vintage feel and it often depicts a surreal scene he’s cleverly created with minimal maneuvers. His work has garnered a dedicated audience inside the collage art scene, as well as an impressive following on Instagram. “My ideas are based on daily observations and ordinary objects. I use magazines, postcards, paper, street junk, my own photography, and my own drawings to create tongue-in-cheek scenarios with a vintage feel”, Joosen writes.
A kid sprays whipped cream to create foaming waves at a busy beach, two men built a rural patch of fields like a puzzle piece, and a married couple gives off a sour feeling in the entertaining collages of Joosen. The sometimes ironic, sometimes witty, and sometimes downright surreal works most often depict people in everyday, ordinary situations, but they play on scale and perspective is what Joosen masters, as well as the tongue-in-cheek attitude.