“Typography is first and foremost about the communication of information”, is written in the book on typography, Getting it Right with Type: The Dos and Don’ts of Typography. And without taking anything away from the statement, or disagreeing with it, it looks like the new trend is elevating typography to being more than that – and making it the main star of the show.
Typography-centered branding and packaging boldly calls attention to the main message of the brand
We’re seeing more and more typography-centered design concepts in branding and packaging, as more designers are feeling adventurous with their work by using bold and unique typographic designs. Illustrations and photography are taking a backseat while “the message” is kept compact and pure. The concept of “only type” is especially popular among brands with single product packaging, as they now often opt to use bold, strong colors, or sometimes simple geometric patterns, combined with unique, stand-out typography. You see below some of our favorite examples of typography-centered branding and packaging.
The typography centered design trend seems to go hand in hand with the rising trend of vintage and retro inspired typefaces which are springing up in new branding concepts like mushrooms after a rain.
The typography-centered design trend seems to go hand in hand with the rising trend of vintage and retro-inspired typefaces which are springing up in new branding concepts like mushrooms after a rain. Our forecast for the year is that typeface will have its strongest moment in a while, as designers, brands, and consumers celebrate the art form of type.