Detailed line illustrations and minimal coloring is the key to the stunning branding concept Hajnalka Illés created for Uraniae, an observatory that only existed for a short period of 37 years on top of the most famous of hills, Gellert in Budapest. Uraniae was one of the nine Muses in Greek mythology, patroness of astronomy and astrology; hence the name of the observatory.
Still a student at the Moholy-Nagy University of Art and Design Budapest, Hajnalka has caught peoples attention by creating meticulous design work that rivals the best professionals in detail, idea, and quality of execution. The young creative aimed at graduation next year is also the other half of Pois Studio, and will definitely have a great career in front of her with projects such as this.
Part of the Uraniae branding concept is a wide range stationery collection with illustrated notebooks, booklets and postcards as well as more modern utilities as business cards and stickers. The second part of the concept is beautiful silkscreen posters in two different color versions, gold paint on white and black paper which are definitely the jewel on top of the crown in this project. The contemporary look respects the Uraniae with cohesive design elements related to astronomy and the rich material created at this time period, therefore basing and incorporating them into the visual layout during the design phase. Hajnalka created the graphics based on the descriptions of several astronomical and educational (mechanical observatories) tools and designs.
ps. Make sure to scroll all the way down to watch the making of video!