It’s everywhere. It’s undeniably popular. It’s named after a generation. It’s the infamous Millennial Pink. A soft, muted shade of pink with the blue notes taken out to be more precise. It’s on our clothes, in our Instagram feeds, blasted around our interiors and featured on the most popular branding projects. Previously affiliated mostly with young teenage girls, the color has become androgynous and glamorous, while even being described as edgy and ironic. All things millennials love.
And I must confess, I’ve fallen for the shade myself. Whether it’s a long-term commitment or a short-lived fling will have to be seen, but till then, I’m going to enjoy it to the fullest. And help you do the same. Here are twenty inspirational branding concepts utilizing Millennial pink to its highest potential.
1 Zoldi Jewels by F61 Workroom![](http://f61room.com/files/projects/zoldi/26.jpg)
![](https://www.designandpaper.com/wp-content/uploads/2017/10/9-1025x683.jpg)
2 Gretas by 25AH![](https://www.designandpaper.com/wp-content/uploads/2017/10/Sign_Gretas_1180px-902x1024.jpg)
3 Second Choice by Noeeko Studio![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/4d485138125561.57693728de272.jpg)
4 t by Bräutigam & Rotermund Designstudio
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/b60bd118208963.562c5b2e994f9.jpg)
5 Grazia by Arutza Rico o![](https://static.squarespace.com/static/52536652e4b007332ef4ecf4/52dec946e4b0ca499f87bce7/52dec968e4b0ca499f88810f/1373777760048/1000w/07_13_2013_grazia_2.jpg)
6 Madame Quoi by Cynthia Fernández & Sofia Villarreal![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/cdaacb40466705.5780357500b91.jpg)
7 Teoxane by Tuper Oir![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7c82c830339437.5621107d6347e.jpg)
8 South by Richard Baird![](http://en3yksrguy-flywheel.netdna-ssl.com/wp-content/uploads/07-Studio-South-Brand-Identity-Headed-Paper-on-BPO.jpg)
9 Scintilla by Milja Emilia![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7d65c918809035.5832399895850.jpg)
10 Dúzsi Tamás Merlot Rosé by Kira Koroknai & Anna Hidvegi
![](https://1.bp.blogspot.com/-nw5H5MwlTvI/WAB3Z7cVcGI/AAAAAAAEBoM/aRRn0UBu-u0ltFBYHJfO2t7M_s_gnPxswCLcB/s1600/KoroknaiHidvegi_Merlot1.jpg)
11 Andrée Daisley Barber Shop by Sebastian Bednarek![](https://mir-s3-cdn-cf.behance.net/project_modules/fs/722fd422852669.563196593e557.jpg)
12 bare witness by Re| Sydney![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4a3b2e56962193.59c3069c74c65.jpg)
13 mumdays by Ashleigh Godsmark![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c579cf46059733.5846b52053f95.jpg)
14 Jeffrey design studio heavy .![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ae8be254040429.594c4845dc8a4.jpg)
15 Penta Cafe by Pop & Pac![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6f4bc454911799.596ec460787f3.jpg)
16 Lui Store by Dmowski & Co.![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/65597552659533.591861f1a84df.jpg)
17 Think — House of Furniture by Anastazija Manasievska & Miki Stefanoski![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2e0d5a33267763.58cbd812e5326.jpg)
18 Fashion Branding & Retail Experience / Middle Sister by arithmetic _![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/c73c9932204627.569edccd777c5.jpg)
19 Kaibosh by SNASK![](https://static1.squarespace.com/static/52536652e4b007332ef4ecf4/t/5888fdfc1b10e349a3a3707b/1485372933663/?format=1500w)
20 Design Papers by Metaklinika![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e7befa40763289.578cbf561c53b.jpg)
21 Cookie Hotel Berlin by Deria Ormantzi & Sebastian Berbig![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/22722648608283.5608387dec597.jpg)