Coffee, the golden nectar of the gods and the most popular drink in the world, comes in many different shapes and forms. And I’m not talking about the coffee bean, but the packaging that protects it. A beautiful coffee packaging can be a work of art, the gem of your pantry, and the inspiration you reach for each morning. With a massively competitive market, brands are pulling out the big guns in branding and packaging, coming out with stylish designs that boldly embrace contemporary trends.
Protecting from sunlight, moisture, and oxygen, preserving the coffee’s taste and aromatic characteristics
The most common shape and form of a coffee packaging is a sachet or a folded-end bag used to ship and store the roasted coffee beans or ground coffee. Coffee packaging’s main duty is to protect the product from sunlight, moisture, and oxygen, preserving the coffee’s taste and aromatic characteristics, while also being the coffee brand’s ambassador. The importance of the design and visual outlook of the coffee packaging has grown dramatically along the market becoming saturated with a dizzying variety of choices.
While the stylishly simple brown craft paper packaging seems to be the minimalists choice, we’re seeing a massive rise in innovative and inspiring designs. From boldly patterned to luxurious details like gold foil printing, the variety is broader than ever.
The most popular drink in the world comes in many shapes and sizes
If you welcome the day with a fresh cup of coffee in the morning, you are one of the billions of people worldwide who indulge in the daily grind of coffee consumption. Hailing from Finland myself, a country that stands with other Scandinavian countries at the top of the coffee consumption pyramid, I’ve seen my share of coffee blends and packagings. So brew a fresh cup of joe, and enjoy these 40 contemporary coffee packaging designs from around the world.
For more packaging and branding inspiration, click here.
