It’s everywhere. It’s undeniably popular. It’s named after a generation. It’s the infamous Millennial Pink. A soft, muted shade of pink with the blue notes taken out to be more precise. It’s on our clothes, in our Instagram feeds, blasted around our interiors and featured on the most popular branding projects. Previously affiliated mostly with young teenage girls, the color has become androgynous and glamorous, while even being described as edgy and ironic. All things millennials love.
And I must confess, I’ve fallen for the shade myself. Whether it’s a long-term commitment or a short-lived fling will have to be seen, but till then, I’m going to enjoy it to the fullest. And help you do the same. Here are twenty inspirational branding concepts utilizing Millennial pink to its highest potential.