Istanbul-based Studio Born is an independent design studio specializing in branding, packaging, and graphic design. Founded by design duo Ebru Sile Göksel and Ipek Eriş Uğurlu, who joined forces in early 2017, Studio Born’s passion is all about transforming good ideas into good design. The studio sees their client brands as our good friends and our work as inspiring memories. “Thriving on a powerful identity, we all share one good journey”, sounds the motto. This passion and insight are well shown in their recent work for the seafood restaurant AMAVİ, whose new visual identity is full of whimsical illustrations in a soft, pastel color palette that is sure to stand out in a sea of (pun intended) competitors.
Inspired by the fresh seafood menu and the chic interior, the AMAVİ visual identity submerges you into a whimsical world below the surface
Located in the beautiful Aegean seaside town of Cesme, AMAVİ is a hip and upscale seafood restaurant featuring a seasonal, locally inspired menu that offers a delicious selection of fish, lobster, and local seaside delicacies. The restaurant’s beautiful location and delicious menu set the starting point for the visual identity concept. “We aimed to create a brand identity that would blend in with the chic interior, created by Deniz Galip Studio, and emphasize the strong seafood menu”, the studio writes.
Using a soft color palette with elements of gold, we created a series of whimsical illustrations that were applied to all printables.
The identity is set in hues of blush and blue tones that pop against the surrounding lush greenery. While it’s the fantastic illustrations that can be seen on the printed elements from the menu to the coasters and beyond that truly capture your interest. The chosen serif typography feels light and breezy, while the concept as a whole sets you off on a journey to the world below the surface. “Using a soft color palette with elements of gold, we created a series of whimsical illustrations that were applied to all printables by printing house Focus Print“.
Enjoy more of Studio Born’s beautiful work on their Instagram.
Photography © Haldun Kırkbir