What gets you through these grey, rainy mid November days is day dreaming. Whether it’s to take you to the white christmas you’re wishing for, a piña colada under a palm tree or those pastel colored summer days when the time stands still and air barely moves. Our memory is connected to smells, taste and sights, with the smallest of whiff being able to whisk us away to days gone past. The new branding of Andy Wolf, a Viennese eyewear company, managed to do just that. It helped me smell the orchids and feel the sand between my toes.
Von K, a creative studio founded by Julia Klinger in 2006, focuses on visual communication, strategic brand development as well as high-quality product design. Their latest client, Andy Wolf is a known and respected Austrian eyewear brand specializing in hand made glass frames made of the utmost highest quality of material, hand picked and processed by their trained professionals. The Andy Wolf brand is quality, luxury and contenporary design rolled into one, and their visual identity now perfectly reflects their brand values. With the task to establish a larger scale umbrella brand under the same name, while rejuvenating and empowering the design, Von K put the age old truth: less is more – into action. Harnessing the strenght of the simple name logo, they added a cheeky comma as a docking point for the brands new product lines LOVE, SOUL and WHITE HEAT, each with their own tailor made logos matching the main line. Keeping a cohesive feel, the stylish black&white typography is matched with earthy delicate colors, like sandy shades of beige and pastel hues. Combined with chic fashion photographs and clever graphic design, the line is complete with laid-back luxury feel.