Bell’s Brewery, Inc. is a brewing company from Michigan, with breweries in both Kalamazoo and Comstock. Producing their own brand of beers, as well as running a brewpub named Eccentric Cafe, Bell’s Brewery is distributed almost all across the USA. Their new visual identity is the handy work of a Hungarian born designer and illustrator Kata Moravszki. Known for her quirky, vector-based illustrations, the young designer created a gif inspired branding concept in monochrome coloring.
With each beer style earning a unique illustration, the bottles new labels have a strong feel of the 80’s with minimal graphics and gradient coloring. Besides the black and white bottle labels, a strong deep, orange, reminiscent of ale beer is featured on the stationery of the brand. The animated line illustrated logo is a bell – honoring the breweries name.