Bulgarian Marka Collective (previously featured here) is creating remarkable and stylish branding and packaging design with quality materials, and innovative ideas, with a creatively confident and positive attitude. Their latest project for Bohosi, a local clothing brand that sells and promotes 100% handmade products, is a contemporary visual identity fitting for the laid-back, easy-breezy, boho-chic lifestyle Bohosi represents.
Living a boho lifestyle means to be free and always be yourself. This is the beauty of boho thinking – there are no rules or time restrictions. We are all children of the moon and we all live for the present, Bohosi declares.
By using nice structured papers and print techniques, Marka gave the Bohosi’s identity a touch of chic personality
The visual identity of Bohosi follows the boho ideology while leaving room for play and contrast. “For the visual language we had to come up with something recognizable and at the same time in complete contrast with the dynamic and colorful style of the boho movement. Therefore we made a simple logotype, combining it with the boho elements”, Marka Collective writes about the concept.
By using nice, structured papers and print techniques, Marka gave Bohosi’s identity a dose of chic uniqueness. Opting for Color STYLE FreshWhite and Pastel Pink in 300 gsm for their nice texture and softness, the paper choices echo the brand’s feel and style. The only printing technique used in the project is hot gold foil, to add dash and grandeur, while most of the materials used were made from two glued papers (sandwich) for a special, luxurious feel.
By using nice, structured papers and print techniques, Marka gave Bohosi’s identity a touch of chic personality. Opting for Color STYLE FreshWhite and Pastel Pink in 300 gsm for their nice texture and softness, the paper choices echo the brand’s feel and style.
Combining minimal, contemporary elements with a touch of sparkle and glitz, the visual identity stands out among the colorful dresses, and instead of being intrusive, it creates a balance where everything lives in harmony – in the theme of the boho movement.