Salzburg based PunktFormStrich Kreativstudio takes pride in their down to earth approach to design. Never creating something redundant but always out of passion and necessity – their work tells the stories that need to be read or seen. The common factor in all of their projects is the starting point which is the most simple combo in design: pen and paper. Shaping and building the idea on a piece of paper is something I can relate to, and definitely respect.
I could easily choose any project from their port folio to showcase but their german wildlife illustrations from last year is a perfect example of what the creative agency is all about. Created for the German Wild Animal Foundation, in traditional style with a modern touch. With the aim to create illustrations that are very natural as well as realistic, the project is a type of historical study of nature in which biologists, botanists and explorers work is used as a model. The beautiful, detailed illustrations are used on the foundations website and other marketing material.