Polish graphic designer and branding expert Dawid Cmok created a fitting visual identity for FAUPÈ, a fashion label established in 2015 by Vanessa Jashanica. The minimal branding includes logotype variants, letterheads, envelopes, business cards, graphic patterns, wear accessories and responsive website, which once again proves Cmok’s undoubtedly eye for typography and detail.
FAUPÈ was established in 2015 by Vanessa Jashanica. In popular culture, deer symbolizes endurance, persistence, vitality, and ability to focus on goals. FAUPÈ’s symbol consists of a visual representation of a deer head with antlers and the name of the company. The logo is simple, clean and geometric. Its symmetrical form represents balance, and it has a bold and audacious feel that illustrates the keynote of the brand. The minimal, logo and typography centered branding communicates the values of the label, building an image of a contemporary fashion line that draws inspiration from street style and current trends. The monochrome color scheme and classic materials choices enable a timeless design and packaging that stands the pass of time.