Moodley Brand Identity, the giant of Austrian design scene who needs no introduction, is responsible for numerous visual identities and brand concepts across the country. With almost two decades of experience, their ability to create cutting edge yet timeless results no more surprises but rather certifies their undeniable talent and status in the field.
Continuing the line of amazing hotel branding concepts (Hotel Daniel, Grand Ferdinand etc.) their latest endeavour to the mountain region of Salzburg resulted in an interesting visual identity full of life, tradition and warm hearted Alpine spirit. Located in the middle of the town square of Maria Alm in Salzburg, surrounded by the hustle and bustle of the 2000-inhabitants village and the breathtaking scenery of the Hochkönig resides Hotel Eder. Family owned since the 1950s, the Eder has grown together with Maria Alm and its active village life: Music events, morning pints and the stopping by after work have become a part of the daily life by now. This feeling of being “right in the middle” became the core value and key point of the new visual identity. The concept mixes traditional and rural with urban elements and the illustrations make it clear that at Eder, the fun never goes short.
Illustrations: Viola Prüller Screen Design: Nicole Lugitsch, Britta Fuchs Text: Andreas Leitner, Tamara Sill Photography: Elisabeth Mörz,Tourismusverband Maria Alm (Bauernherbst am Dorfplatz) Director Digital: Birgit Taucher Web Development: Internet-Service Neumann