JouJou Botanicals Visual Identity Draws From The Passion For Wild Nature

JouJou Botanicals is an award-winning, holistic botanical-based skincare collection made with organic, wildcrafted, and sustainable ingredients, from Croatia. JouJou’s founder, Nina Firm directed all her passion for wild nature and the knowledge she gained in the research and labs into perfectly balanced formulations of wild ingredients and active botanicals. JouJou Botanicals was created to reconnect the user with nature through ancient botanical wisdom meeting modern science and everyday rituals. Firm states that it’s been her mission to create and offer products to help you combat your own skincare concerns and restore your radiance with the magic of wild nature.

JouJou Botanicals was created to reconnect the user with nature through ancient botanical wisdom meeting modern science and everyday rituals

All of the JouJou skin care products are certified organic and sustainably made in small batches in the company’s own lab. A significant effort has been put into the brand’s carefully selected packaging which includes recycled glass and FSC-certified and recycled paper packaging, made with Flora Tabaco 240 gsm as well as shipping materials. The visual identity, including the packaging is designed by Petra Slobodnjak, a freelance graphic designer and photographer based in Zagreb.

Flora Avorio paper was a perfect match for the JouJou products design, giving the brand a balanced dose of natural luxury

“Following the idea of sustainability, the choice for Flora Avorio paper was a perfect match for the JouJou products design, giving the brand a balanced dose of natural luxury”. Flora Avorio is also recycled and FSC certified and is used across all JouJou Botanicals both packaging and promo materials. 

Learn more about the organic skincare brand that brings both inner and outer beauty into our lives by following the on Instagram.

© JouJou Botanicals

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