At the beginning of every season, I state “this is my favorite time of the year”. There is something magical about each of them, and now as summer has simmered down and the trees are slowly turning to every color imaginable, I’m trading in the Birkenstocks for woolen socks and candles.“Leżę i pachnę” – a new Polish manufacturer of scented candles and pillows has read my mind and knows exactly what I need this season. And what makes me fall in love with it even more – the beautiful branding Olle. design studio created for them.
“Leżę i pachnę” is a Polish phrase that can be translated to “I [just] lay and smell nice”, also commonly used to describe a state of woman’s relaxation. This is the perfect representation of a product line that aims to create an environment of beauty and leisure. The brand was created out of weakness for beautiful things and a belief that beautiful things are important. It consists of anti-allergenic pillows and pillowcases made of natural fabrics, primarily of linen and cotton, as well as candles made of natural soy wax encased in hand-turned ceramic or glass containers in fragrances that change seasonally.
Kraków based design studio Olle. was commissioned to design a fitting branding concept for a selected logo proposal. The shape of a pillow inspired the design of the logo, therefore being in the shape of a square. The letter “i” in the logo is laid down to reflect the word “lay”. Principally leaning on strong typography and light floral illustration, the line represents the product well.