Olga pumpkin seed oil is a high-quality oil produced in Novo Miloševo, Serbia, whose new identity and packaging was designed by design studio Metaklinika (previously here). The design highlights the premium quality of the product and the combination of traditional as well as modern technologies used in the production. Drawing inspiration from the fields of Vojvodina plain of Northern Serbia, and the rich cultural and historical heritage of the region, the packaging features elegant line art illustrations.
The main motif on the labels is the iconic Vojvodina landscape which includes arable land, farms, horses, carriages, ducks, storks, pigs, horses, acacia, poplars, willows, et cetera. The line art illustrations by Monika Lang is a fresh and unique choice for a high-end niche condiment packaging, making it stand out among many on the market. The stylish concept utilized prime material choices, honoring the origin of the brand.
This set of motifs forms a vivid and memorable narrative which easily evokes association to the typical Vojvodina landscape. The minimal color scheme, the choice of paper and its texture, contemporary typography as well as the gold print and the finishing touches, emphasize the premium character of the product.