Milos Milovanovic, from Trstenik, Serbia was commissioned to design a packaging and branding for Grisalon Agroindustria and their sub-brand called Mesa Baja. Mesa Baja is flagship brand for line of sugar cane – based on organic and biodegradable products. With a blue emblem on central stage, the design creates an elegant feel, respecting the tradition and identity of the farmers.
When revitalising an existing brand identity, Milovanovic tried to keep their visual essence of a traditional, vintage style. The main goal was to create a branding image that reflects the richness of the land of the Colombian region and to reflect the importance of the farmers as well. Their hard work is the platform to renew forces, create convictions and grow the passion and commitment to their identity and tradition, with the emblem featuring a farmer. The packaging is designed with a traditional approach, handmade style, which gives it vintage characteristics. The packaging bag is 100% biodegradable and 100% recyclable.
Mesa Baja, 100% Organic dehydrated sugar cane juice/powder (panela), is a product of Grisalon Agroindustria. GA is a family owned and leading agribusiness company in the department of Quindio (Colombia) whose mission is to develop and sell innovative agro – industrial products from the materials that are usually found in the coffee region of Colombia.
Images © Milos Milovanovic