The webinar held by Markus Widmer, the customer experience team leader at Mondi Uncoated Fine Paper, focuses on the value of digital marketing for B2B companies, especially in the paper and printing industries. Learn about the evolution of Pergraphica – Mondi’s design paper brand – and how Mondi built a community of creative paper lovers and printing experts around the brand. Learn about the content strategy, the do’s and don’t’s, and get valuable insight into how you can develop a successful and targeted social media strategy for your own company and how you can take advantage of the switch to digital marketing accelerated by Covid-19.
Multi-sensor technology, paper feel, print finishing – How print has a lasting impact on purchase decisions
Wednesday 24.6.2020 2 pm – 3:30 pm Thursday 25.6.2020 10 am – 11:30 am Thursday 2.7.2020 10 am – 11:30 am More information Signup
This webinar brings you closer to theoretical knowledge about multi-sensor technology, the value of materials such as paper, and gives you an overview of the effects of various paper and print finishes, both digitally printed and analog. The sensual feel of paper, special inks, and the finest laser cut patterns arouse consumer interest and increase involvement – yet they are still an underestimated factor when making a purchase decision. All participants will receive a package with refined Mondi paper samples before the webinar, which will then be discussed and analyzed together.
This webinar is a cooperation of f: mp. (Fachverband Medienproduktion) and Mondi.