Alice Donadoni is a freelance graphic designer and occasional illustrator living and working in London, and the woman behind the color blast that is this years programme for Museo del Novecento in Milan. Going through each of the twentieth century decades and the dominant art movements of each era, she created a changing branding for the museum’s programme material, with a strong emphasis on typography and pattern design.
For its yearly programme the curators at Museo del Novecento, the Twentieth Century Museum, decided to focus every month’s activities on one decade of the 20th Century. Each decade was represented through its most significant artistic movement: starting from the same typeface basis, the characters were manipulated to mimic the strongest features of the leading art style. Alice Alice Donadoni was commissioned to create the total look for the first three months of the year, from the 1900’s Cubism, 1910’s Futurism to 1920’s Italian metaphysical art.